28 May 2025 -

New beginnings at Mobas: celebrating our latest wins and campaign launches

Spring signals a season of growth and fresh opportunities — and at Mobas, that spirit is in full bloom.

We’re proud to share some exciting new partnerships and project wins that mark a bold start to the year. Following a highly competitive pitch process, we’re honoured to have been appointed by East Anglian Air Ambulance to develop a major new marketing campaign that will play a pivotal role in raising awareness and support for their incredible life-saving work.

We’re also delighted to be working with Pernaton and Equazan, two health and wellness brands with strong reputations and ambitious goals. Our team will be supporting them with strategic creative and digital marketing activation initiatives to elevate their presence and drive commercial success.

Adding to the momentum, Mobas has been chosen for an exciting new project for leading law firm Pinney Talfourd. It’s a fantastic opportunity to help redefine their visual and verbal identity as they continue to evolve in a dynamic legal market.

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A strategic brand transformation for White & Black

We’re also incredibly proud to have partnered with Oxford-based law firm White & Black Limited to launch their new brand and digital experience. From our very first meeting, we were inspired by their origin story, passion, and genuine commitment to the creative process.

This project was a true showcase of Mobas’ integrated strength — drawing on expertise from across the agency including research and insight, brand strategy, creative design, and digital experience. The result is a bold, confident identity that reflects White & Black’s distinct positioning in the legal sector.

A huge thank-you to the White & Black team, for your trust, collaboration and energy. It’s been a privilege to work with such forward-thinking partners. For more on our deep expertise in professional services marketing, check out our further case studies.


With more exciting campaigns in the pipeline, we’re excited by the creativity and collaboration happening across the agency.

Here’s to new beginnings — and a season of impact. Stay tuned for more updates soon.

As we approach World Cup year in 2026, the branding, ball and other assets have now been released so we are starting to get a feel for how it will look.

But, it’s not just the visuals of the branding and sponsors which shape how the tournament feels, but also the kits.


This time, as expected, the majority of kits will be Adidas or Nike manufactured, with a few others in the mix. But I want to spend some time focusing on Adidas.


They’ve made a subtle change to their template, which I expect to start seeing across all of their club kits too in the 26/27 season. It’s so subtle you may not notice, or you may notice a difference but not be able to put your finger on it.
In fact, it’s a change that I’m surprised hasn’t happened sooner.

If this sparked a rethink with your brand, imagine what we could achieve together.

Talk to Mobas, contact the Mobas team by dropping us an email at: say.hello@mobas.com

News & insights from the team

The evolving role of Client Services: What you should expect from your Client Services team in 2026

Brand learning – Lesson 1: The learning never ends

Beyond precedent: Building distinctive brand propositions for modern law firms