What’s in a name?
Mobas’ Director of Brand Strategy Shelby Haslam looks at the complex process behind brand name creation.
Mobas proudly announces a raft of promotions
2020 hasn’t been the year any of us had imagined, but the Mobas team have more than risen to the challenge and continued to deliver the excellent service our clients expect – and we’re pleased to announce the following team changes and promotions to help us continue this as we move forward.
Mobas and Royal Society of Chemistry scoop two prizes at Summit Creative Awards
We are delighted to announce our recent double win for the Royal Society of Chemistry’s Making the Difference campaign at the 2020 Summit Creative Awards. The campaign won Gold in the Generation Z, Audience-Specific Marketing category with the submission of the campaign’s hero video and related sub-narratives. As well as Silver in the Not-for-Profit Integrated […]
Why a new brand doesn’t necessarily mean a new logo
Head of Brand Strategy and Insight Katie Vickery discusses what makes a brand, and how in today’s world, it’s so much more than the logo.
What makes a good campaign great?
It’s been a year of pivoting for campaigns, as brands have had to adjust their marketing efforts to the pandemic environment. But what makes a great campaign, and what can we learn from this year? Head of Brand Strategy and Insight Katie Vickery investigates and looks at what we can take into 2021. A great […]
Podcast: What’s the point of creativity?
During the latest episode of Mobas’ after-hours podcast series, What’s the Point?, Greg Bryant (Creative Lead), Katie Vickery (Head of Brand Strategy and Insight) and Adam Tuckwell (Commercial Director) explore what is the point of creativity.
Surround yourself with people who will challenge you
These are testing times for business leaders. We’ve heard that phrase so much since the start of the Covid-19 pandemic, but what can business leaders actually do to sure up their businesses and focus on the future? It’s time for leaders to reflect on the opportunities ahead and to move forward. Doing this effectively might […]
It’s time to invest in financial wellbeing
Few sectors will have felt the burden of responsibility during the Covid-19 pandemic more than financial services. As business leaders begin to emerge and look to build a brighter future, is it time to reflect on our impact on society, financial wellbeing and a triple bottom line to create more sustainable businesses? To help business […]
Embracing emerging technology
Savvy business leaders know that engaging with emerging technology can be critical for business growth. When leading their businesses through these uncertain times, technology could be the difference between simply getting by and unlocking growth.
Building a winning culture in challenging times
As businesses begin to emerge from the nationwide lockdown, senior leaders have a unique opportunity to shape, cement and leverage their company cultures to propel their business forward and ensure their team are all aligned.