Assume nothing. It’s the only way your marketing will resonate
Head of Brand Strategy and Insight, Katie Vickery makes a plea for marketers to stop making assumptions about their audiences, so that they can be braver in marketing endeavours.
A perfect campaign will always stand the test of time
Campaigns are the cornerstone of agency relationships and the peaks and troughs that punctate their creation and eventual end are what makes them truly exciting projects. Senior Account Manager Emily Hutson discusses the need to create longevity in campaigns and the natural handover from agency to client following success.
Has advertising got lazy?
Creative Lead Greg Bryant puts the cat among the pigeons…
Mobas Appoints Insight and Analytics Manager
We are excited to announce the appointment of Ruth Gosling in a newly created role at Mobas – Insight and Analytics Manager.
What’s my cause?
Mobas’ Director of Strategy Shelby Haslam explores the advantages of tying brands into people’s passions and politics.
What’s in a name?
Mobas’ Director of Brand Strategy Shelby Haslam looks at the complex process behind brand name creation.
Mobas proudly announces a raft of promotions
2020 hasn’t been the year any of us had imagined, but the Mobas team have more than risen to the challenge and continued to deliver the excellent service our clients expect – and we’re pleased to announce the following team changes and promotions to help us continue this as we move forward.
Mobas and Royal Society of Chemistry scoop two prizes at Summit Creative Awards
We are delighted to announce our recent double win for the Royal Society of Chemistry’s Making the Difference campaign at the 2020 Summit Creative Awards. The campaign won Gold in the Generation Z, Audience-Specific Marketing category with the submission of the campaign’s hero video and related sub-narratives. As well as Silver in the Not-for-Profit Integrated […]
Why a new brand doesn’t necessarily mean a new logo
Head of Brand Strategy and Insight Katie Vickery discusses what makes a brand, and how in today’s world, it’s so much more than the logo.
What makes a good campaign great?
It’s been a year of pivoting for campaigns, as brands have had to adjust their marketing efforts to the pandemic environment. But what makes a great campaign, and what can we learn from this year? Head of Brand Strategy and Insight Katie Vickery investigates and looks at what we can take into 2021. A great […]