Go hard or go home?
Brand launches can sometimes seem scary, so to ensure they’re effective and that the money and time you’ve invested doesn’t go to waste, you need to decide whether to do a hard or a soft launch. In this article, Head of Brand Strategy and Insight Katie Vickery explores how to decide which route to take, […]
Brands trust in Mobas in challenging times
For many business leaders, the last few months have been dominated by thoughts of safety and survival through the lockdown period of Covid-19. For others, the pandemic has given them cause to take stock and seek opportunities to reimagine their offering and explore a path to growth.
Guiding your brand through COVID-19
Head of Brand Strategy and InsightKatie Vickery gives us her take on how to guide your brand through the turbulent COVID-19 storm.
Leading through a crisis
Being a business leader can be difficult at the best of times. But when a crisis comes knocking, leaders of all levels are stretched to the limit. There is so much to think about, numerous calls on our time and a constant fear that we will overlook something important. While the pressures are many, Mobas’ […]
If this is the new normal, it’s time to pivot not pause
With the UK-wide lockdown in full effect, light is beginning to dawn on what is to be – for a while at least – a new normal. The current crisis will have far-reaching consequences for businesses of all shapes and sizes, but how should marketers respond in these challenging times. Adam Tuckwell, Mobas’ Commercial Director, […]
What are challenger brands and why do we need them?
Head of Brand Strategy and Insight Katie Sandell looks at what makes a challenger brand and why they’re so important in today’s marketplace. In industries from banks to travel, from cars to smoothies, challenger brands are taking an increasingly prominent position in their markets and can take many forms. We hear people referring to them […]
Podcast: What’s the point of taking risks?
During the episode two of Mobas’ after-hours podcast series, What’s the Point?, Greg Bryant (Creative Lead), Adam Tuckwell (Commercial Director) and Katie Vickery (Head of Brand Strategy and Insight) explore what it means to take risks and why it’s important in marketing.
Podcast: What’s the point of Brands?
Mobas is delighted to launch its new after-hours podcast series, ‘What’s the Point’?
Saffron Building Society appoints Mobas
Mobas, the Cambridge based Brand Transformation Agency, has been appointed by Saffron Building Society on a full-service, brand strategy and marketing brief.
Tourism business praises Mobas’ approach to brand evolution
Attraction Tickets are famous for helping travellers explore the best of Florida, Paris, New York, California and many other amazing destinations. While the company had seen success with its existing brand, there was an appetite for change and a requirement to bring the brand up to date, so that it could be seen as so […]