30 November 2020 -
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Podcast: Can too much competition be a good thing?

In this episode of What’s The Point, the after-hours podcast from Mobas, Adam Tuckwell, Katie Vickery and Greg Bryant discuss the latest advertising and marketing trends and draw conclusions around whether brands and companies can ever have too much competition?

Does a healthy level of competition keep your marketing fresh, your messaging on point and you’re creative dynamic enough. Is there are a danger in becoming too safe and stale in our marketing if we lack a little pressure from our competitors in the field.

As we approach World Cup year in 2026, the branding, ball and other assets have now been released so we are starting to get a feel for how it will look.

But, it’s not just the visuals of the branding and sponsors which shape how the tournament feels, but also the kits.


This time, as expected, the majority of kits will be Adidas or Nike manufactured, with a few others in the mix. But I want to spend some time focusing on Adidas.


They’ve made a subtle change to their template, which I expect to start seeing across all of their club kits too in the 26/27 season. It’s so subtle you may not notice, or you may notice a difference but not be able to put your finger on it.
In fact, it’s a change that I’m surprised hasn’t happened sooner.

If this sparked a rethink with your brand, imagine what we could achieve together.

Talk to Mobas, contact the Mobas team by dropping us an email at: say.hello@mobas.com

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