Mobas appointed by vet pharma company Ceva
Mobas’ many years of working in the animal health sector has been further bolstered by a new appointment by international veterinary pharmaceutical manufacturer Ceva. And our first challenge is to communicate a little-known feline condition to thousands of unaware cat-owners.
Mobas appointed by four NHS bodies
Mobas appointed by four NHS bodies for audience-centric marketing and brand campaigns Mobas has a long history of supporting the NHS in delivering brand and campaign activities on both a national and regional level. Having refined our approach over many years and developed significant expertise, the team are thrilled to have been appointed by no […]
A great campaign is more than just good design
Sure, a campaign needs to look great to catch people’s attention, but here Greg Bryant, Mobas’ Creative Lead explores why the success of any creative campaign hinges on a great idea. That idea should work across all platforms and should never rely fully on the design to bring it to life. The design should enhance […]
Back to the future
As we return to the office, Creative Director Greg Bryant asks whether we can take anything from lockdown to improve how we work?
2022’s Pantone colour of the year – will purple reign?
From the runways to TikTok, lavender’s popularity has been on the rise these past few years, and with Pantone’s latest colour of the year selection, ‘Very Peri’, we’ll no doubt be seeing a lot more of it in 2022. Senior Account Manager Emily Hutson explains why. According to Pantone’s website, “Very Peri displays a spritely, […]
What’s your POV on TOV?
Our Head of Copy Clive Weatherley explores the need for every brand to have a well-researched and clearly defined tone of voice.
Why the BBC ‘rebrand’ isn’t a rebrand
This week you may have seen the soft launch of the BBC’s slightly updated hero logo, which has been created, according to their own news feed, in an attempt to become more ‘modern’. The general consensus within the BBC being that the incumbent brand looked ‘old-fashioned’ and ‘out-of-date’. In this insight, Creative Director Greg Bryant […]
Are we making or following the trends?
Senior Account Manager, Emily Hutson, weighs up the pros and cons of being an earlier adapter for new technology, joining the party too late, and the value of knowing your audience when choosing to set the trend.
Mobas and Royal Society of Chemistry scoop two prizes at MemCom Awards
We are delighted to announce our recent double win for the Royal Society of Chemistry’s Making the Difference campaign at the 2021 MemCom Awards. The campaign won Gold in the Best Use of Video and the Best Use of Social Media categories.
Mobas to develop cancer awareness campaign
Many men are leaving their wellbeing to chance, sometimes with shattering consequences, according to research that suggests they are far less willing than women to access NHS services. In an effort to turn the tide and change behaviour, The North East London Cancer Alliance (NEL CA) has appointed Mobas to develop and launch a campaign […]