Chat GPT 4o: a retelling of the same cautionary AI tale
If you haven’t already heard, OpenAI has this week released its most recent version of AI ‘supertool’ Chat GPT 4o (careful, it’s not a zero!).
Still RSPCA: a rebrand for the ages
Sometimes, some things are so ingrained in people’s psyches that there’s a worry, an almost paralysing fear, to change them. I, for one, am therefore glad to see the brave rebrand of the RSPCA – brave for its positivity toward change, brave for its adaptability, and brave for its digital agility. As highlighted by Creative […]
In conversation with… Greg Bryant
…Mobas’s Creative Director, Greg Bryant
Mobas welcomes two exceptional team members: Emily Chadwick and Dave Bainbridge
In the bustling world of marketing and brand, the right team can make all the difference. At Mobas, we’re proud to announce the addition of two talented individuals who are set to enrich our creative endeavours and drive innovation in our projects. Join us in welcoming Emily Chadwick and Dave Bainbridge to the Mobas family!
Embracing brand authenticity: the rise of value-oriented marketing and its impact on brands and consumers
Who knew we would all be talking about WHSmith in 2024?
In the world of marketing, we love nothing more than critiquing other people’s work and, in this blog, Mobas Director Adam Tuckwell encourages everyone to reflect on the surprising rebrand that everyone (in the world of marketing) seems to be talking about.
Copywriting for dummies
Tips on the write stuff from our Head of Copy, Clive Weatherley
Mobas and NHS North East London Cancer Alliance: ‘It’s not a game’ campaign shortlisted for the prestigious HSJ Awards
We are delighted to be shortlisted for the HSJ Awards for a campaign that we developed in partnership with NHS North East London Cancer Alliance. The campaign, ‘It’s not a game’, raised awareness of signs and symptoms of cancers commonly affecting men, with a focus on lung, bowel and prostate cancers.
Insert AI-generated headline here
Creative Director Greg Bryant relishes a future where AI can be used intelligently and creatively, like all the other tools in his design armoury. I’ve often wondered if we’d ever reach a point where CGI became so good that we no longer needed actors. Could a film be created where the characters could be created […]
Not everyone loves blue
Director Adam Tuckwell argues that it’s time to re-colour professional services.