Embracing brand authenticity: the rise of value-oriented marketing and its impact on brands and consumers
Who knew we would all be talking about WHSmith in 2024?
In the world of marketing, we love nothing more than critiquing other people’s work and, in this blog, Mobas Director Adam Tuckwell encourages everyone to reflect on the surprising rebrand that everyone (in the world of marketing) seems to be talking about.
Copywriting for dummies
Tips on the write stuff from our Head of Copy, Clive Weatherley
Mobas and NHS North East London Cancer Alliance: ‘It’s not a game’ campaign shortlisted for the prestigious HSJ Awards
We are delighted to be shortlisted for the HSJ Awards for a campaign that we developed in partnership with NHS North East London Cancer Alliance. The campaign, ‘It’s not a game’, raised awareness of signs and symptoms of cancers commonly affecting men, with a focus on lung, bowel and prostate cancers.
Insert AI-generated headline here
Creative Director Greg Bryant relishes a future where AI can be used intelligently and creatively, like all the other tools in his design armoury. I’ve often wondered if we’d ever reach a point where CGI became so good that we no longer needed actors. Could a film be created where the characters could be created […]
Not everyone loves blue
Director Adam Tuckwell argues that it’s time to re-colour professional services.
When brands fail, they really fail!
We’ve all seen it before. A brand that was once strong and thriving suddenly finds itself in the doldrums. It happens to even the best of brands. But when it happens, it’s important to take a step back and analyse what went wrong. Here are five common reasons why brands fail:
How to measure the impact of a brand launch
Nurturing a brand after launch is as important as the work that goes in to developing it in the first place argues Mobas CEO Robin Bryant.
Mobas appoints Zoë Noyes as Account Manager
We’re delighted to announce that Zoë Noyes joined us as Account Manager earlier this month.
Either way up
A typographically ingenious logo is the perfect way to get your brand talked about, argues ambigram fan and Mobas’ Head of Copy, Clive Weatherley. I love an ambigram. I remember, as a child, seeing one for the first time. I was on a tube train and boredly reading the poster cards above the seats. The […]