Tips for improving your LinkedIn profile
LinkedIn has come a long way from being the online home of your CV. In the past few years, LinkedIn has become the platform of choice for professional networking, personal branding and B2B marketing. But it can be a minefield if you don’t know where to start. Here Mobas Social Media Manager Claire Durrant gives […]
Three ways that social media data is misunderstood
Confused about results? Our Social Media Account Manager Carl Banks steers you through the minefield.
Mobas appointed digital marketing agency for SPLAT
The Cambridge-based brand transformation agency, Mobas, has been appointed by global dental hygiene firm SPLAT to support its UK marketing efforts.
The importance of email segmentation
With the explosion in popularity of social media marketing and enhanced customer retargeting opportunities, email marketing can sometimes be viewed as a somewhat outdated marketing tactic. Client Partnership Director Adam shares his insight into why it’s so important to segment emails to your target customers.
Getting started with ‘Digital’
You know how it goes. Your boss reads an article on LinkedIn and announces to his team that “we need to do something ‘digital’ in our marketing activity!”. Cue the panic as each marketer tries to remember the last time they did a Twitter poll or PPC campaign and what their Google Adwords login details […]
Three simple ways to maximise your online presence
In partnership with our client Geodesys, Adam Tuckwell, Head of PR and Social Media Agency Mobas, was invited to speak at the 2018 LegalEx conference in London. Working together we’ve seen first-hand the value of legal professionals engaging with social media and we were keen to share our expertise with others.