01 October 2019 -

Mobas appointed digital marketing agency for SPLAT

The Cambridge-based brand transformation agency, Mobas, has been appointed by global dental hygiene firm SPLAT to support its UK marketing efforts.

Mobas will be providing a broad range of digital marketing and website services to help the fast-growing global brand expand its market share in the UK.

SPLAT ethically and scientifically develops and manufactures professional oral care solutions for the whole family. SPLAT remains a family-run business that strives to create the very best products that will provide healthy oral care solutions. UK consumers will be familiar with SPLAT’s leading biomed and Professional, Special and Children’s range, which is available to purchase from a Boots, Sainsbury’s, Ocardo, alongside a host of health and ethical stores who value the natural properties of SPLAT products.

Adam Tuckwell, Commercial Director at Mobas, says: “We are delighted to have been appointed by SPLAT to support their marketing efforts in the UK. This young and dynamic brand brings a refreshingly new approach to the category to offer consumers a clear natural alternative.”

Mobas has a wealth of experience within the FMCG market. Mobas are currently delivering awareness and sales campaigns for numerous health products, including Pernaton, Culturelle, Nads and Nitwits.

As we approach World Cup year in 2026, the branding, ball and other assets have now been released so we are starting to get a feel for how it will look.

But, it’s not just the visuals of the branding and sponsors which shape how the tournament feels, but also the kits.


This time, as expected, the majority of kits will be Adidas or Nike manufactured, with a few others in the mix. But I want to spend some time focusing on Adidas.


They’ve made a subtle change to their template, which I expect to start seeing across all of their club kits too in the 26/27 season. It’s so subtle you may not notice, or you may notice a difference but not be able to put your finger on it.
In fact, it’s a change that I’m surprised hasn’t happened sooner.

If this sparked a rethink with your brand, imagine what we could achieve together.

Talk to Mobas, contact the Mobas team by dropping us an email at: say.hello@mobas.com

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