GA4: Make the move before it’s too late
Every business will use Google Analytics regularly to track what exactly is going on with their website. To keep up with the ever-changing behaviour of consumers, Google has introduced a new Google Analytics interface, GA4, which will soon replace the current Universal Analytics (UA). In this article, our Digital Account Manager, Harriet Hunt, will give […]
Email marketing: the under-used content channel
Mobas’s Digital Marketing Account Manager, Harriet Hunt, takes a look at how businesses can use email marketing to provide value to their customers and increase sales.
6 easy SEO tips to increase organic website traffic
Digital Marketing Manager Carl Banks explains why optimisation is so essential. SEO is the umbrella term for all the methods you can use to ensure the visibility of your website and its content on search engine results pages (SERPs). SEO is required to help search engines index your site quickly and easily: this will also […]
Mobas proudly announces a raft of promotions
2020 hasn’t been the year any of us had imagined, but the Mobas team have more than risen to the challenge and continued to deliver the excellent service our clients expect – and we’re pleased to announce the following team changes and promotions to help us continue this as we move forward.
B2B Social Media Marketing : In 6 Steps
A good social media presence has never been more important for B2B businesses, and with digital platform capability increasing every day, B2B businesses should be taking advantage of the opportunity to get started with social media if they haven’t already. Head of Social Media and B2B social specialist Claire Durrant shares her top tips to […]
What is Digital PR? A staple not a snack in your PR diet
In the first in a series of informative posts about Digital PR, Head of PR, Jay Evans answers the question, What is Digital PR?
Brands trust in Mobas in challenging times
For many business leaders, the last few months have been dominated by thoughts of safety and survival through the lockdown period of Covid-19. For others, the pandemic has given them cause to take stock and seek opportunities to reimagine their offering and explore a path to growth.
How critical will voice technology be in the future of marketing?
The field of digital marketing continually evolves. As new technologies emerge, marketers must learn and adapt. But what makes digital marketing so challenging is that not every trend or technology will break through, meaning marketers need to take time to weigh up new platforms and technologies before taking the plunge. To some, voice technology seems […]
Why ‘digital marketing’ is actually just ‘marketing’
We work in an industry where ‘digital’ marketing and ‘traditional’ marketing are still treated as two separate silos, but are we reaching a point where ‘digital marketing’ should just be ‘marketing’? Client Services account manager Yasmin Brown gives her thoughts on this much-debated topic.
Decoding digital marketing performance with Google Data Studio
At Mobas, as a performance‑driven digital marketing agency, we leverage platforms like Google Data Studio to provide transparent, integrated reporting across all your campaign channels. Reporting can be a highly time-consuming task for any marketing manager, particularly when you’re reporting across multiple platforms and campaigns. There are many digital marketing reporting tools out there, but […]