Category: Insights

Does your website really need a CMS?

Determining whether your website will be static or content-managed is one of the first and most important decisions to be made. Mobas’ Lead Developer, Steven, outlines the advantages of both and some factors to consider before choosing. A static website is one that can only be updated by developers, or individuals with a solid understanding […]

Getting started with ‘Digital’

You know how it goes. Your boss reads an article on LinkedIn and announces to his team that “we need to do something ‘digital’ in our marketing activity!”. Cue the panic as each marketer tries to remember the last time they did a Twitter poll or PPC campaign and what their Google Adwords login details […]

Be brave, be bold, be a brand-builder

Creative frustration comes in many forms. And sometimes it’s too easy to blame others who are under pressure to narrow their marketing funnel and deliver against short-term goals. Dale Haste, head of creative at Mobas, makes the case for bolder brand-building.

Promotions, new roles and fresh talent fuel agency progress

People are the lifeblood of any business, and in a creative agency the right mix of talent, experience and career progression is vital. Our repositioning as The Brand Transformation Agency at the turn of the year heralded a wave of new client wins, additional projects and fresh creative challenges – and we’ve responded with a […]

Insurance company CEO pays tribute to the transformational Mobas effect

The CEO of insurance company Marmalade has paid tribute to his relationship with Mobas – outlining the transformational impact we’ve had on the business. In the recently commissioned video interview, Crispin says that Mobas continues to play an influential role in the company’s strategy to empower, and act as the champion for, young drivers.

JD Wetherspoon and the social media exodus of 2018

JD Wetherspoon – the home of cheap beers, all-day menus and notoriously wacky carpets. The pub giant is all over the news today following the announcement that it will be closing all of its social media channels with immediate effect. Digital Marketing Communications Manager Catie outlines why decision makers should think twice before making this […]

Is it time to turn charity marketing on its head?

Public trust in the international aid sector has nose-dived in 2018. This year has seen the explosive allegations of the sexual abuse scandal at Oxfam and sexual harassment revelations at other charity organisations, including Save the Children. Reports of falling charity donations have naturally worried fundraisers across the wider charity sector too – but is […]

PR members to represent the Chartered Institute of Public Relations

Two members of the Mobas PR team have been elected to represent the Chartered Institute of Public Relations (CIPR) in East Anglia. Amanda was elected as CIPR Pride Awards coordinator. Having spent the last three years’ as the Committee’s joint-chair, alongside Mobas colleague Adam Tuckwell, Amanda will organise this year’s regional PR awards for practitioners […]