Insurance company CEO pays tribute to the transformational Mobas effect
The CEO of insurance company Marmalade has paid tribute to his relationship with Mobas – outlining the transformational impact we’ve had on the business. In the recently commissioned video interview, Crispin says that Mobas continues to play an influential role in the company’s strategy to empower, and act as the champion for, young drivers.
JD Wetherspoon and the social media exodus of 2018
JD Wetherspoon – the home of cheap beers, all-day menus and notoriously wacky carpets. The pub giant is all over the news today following the announcement that it will be closing all of its social media channels with immediate effect. Digital Marketing Communications Manager Catie outlines why decision makers should think twice before making this […]
Mobas unlocks business insight for Ubisense
Cambridge digital agency Mobas has been appointed to support leading enterprise Location Intelligence solutions provider, Ubisense, from a digital standpoint.
Is it time to turn charity marketing on its head?
Public trust in the international aid sector has nose-dived in 2018. This year has seen the explosive allegations of the sexual abuse scandal at Oxfam and sexual harassment revelations at other charity organisations, including Save the Children. Reports of falling charity donations have naturally worried fundraisers across the wider charity sector too – but is […]
PR members to represent the Chartered Institute of Public Relations
Two members of the Mobas PR team have been elected to represent the Chartered Institute of Public Relations (CIPR) in East Anglia. Amanda was elected as CIPR Pride Awards coordinator. Having spent the last three years’ as the Committee’s joint-chair, alongside Mobas colleague Adam Tuckwell, Amanda will organise this year’s regional PR awards for practitioners […]
Bill’s appoints Mobas for integrated marketing campaign
Bill’s in Cambridge has become a well-established and popular restaurant since launching in 2011, offering diners a relaxed environment to enjoy breakfast, lunch and dinner.
The conversation is the new creativity
As the days start to get longer, it gives us seasoned creative types even more daylight hours to mull over the enormous upheaval our industry has seen in recent years. Seismic changes are still rippling through the agency world. Multinational management consultancies are lining up to steal territory from ‘creative’ outfits. And traditional means of […]
Marketing effectiveness and how to achieve it
It’s the time of year when businesses look at ways to be more efficient. Digital Project Coordinator Kara O’Callaghan-Latham says they should also be asking themselves: how can we be more effective?
Opportunity on the horizon for travel brands
A new world of travel means a new opportunity for hospitality brands to attract a different kind of travel consumer. Mobas brand insight specialist Vicky Snell takes a global view…
Mobas announces partnership with CrowdCat
Mobas has announced a partnership with fellow Cambridge-based company CrowdCat to provide clients with ground-breaking consumer behavioural science and mass psychological insights.