The conversation is the new creativity
As the days start to get longer, it gives us seasoned creative types even more daylight hours to mull over the enormous upheaval our industry has seen in recent years. Seismic changes are still rippling through the agency world. Multinational management consultancies are lining up to steal territory from ‘creative’ outfits. And traditional means of […]
Marketing effectiveness and how to achieve it
It’s the time of year when businesses look at ways to be more efficient. Digital Project Coordinator Kara O’Callaghan-Latham says they should also be asking themselves: how can we be more effective?
Opportunity on the horizon for travel brands
A new world of travel means a new opportunity for hospitality brands to attract a different kind of travel consumer. Mobas brand insight specialist Vicky Snell takes a global view…
Mobas announces partnership with CrowdCat
Mobas has announced a partnership with fellow Cambridge-based company CrowdCat to provide clients with ground-breaking consumer behavioural science and mass psychological insights.
GDPR – new regulations to ensure marketers do what they should be doing anyway!
The advances and take-up of new technology have driven the development of ever more complex ways of identifying, profiling and marketing to individuals – in ways that many people are not even aware are happening. Our Head of Digital Jon Parsons, who has been running workshops with clients, outlines how the new General Data Protection […]
Types of communication
Designer Jess Dutton looks at how typography influences our purchasing decisions.
If you’re still not utilising LinkedIn to its fullest potential, you’re missing a trick
Since Microsoft’s $26.2 billion acquisition of business networking site LinkedIn in 2016, we’ve been waiting to see how the technology giant would weave the vast amounts of personal information contained within users’ profiles on LinkedIn into Microsoft’s powerful Office suite. Head of Cambridge PR and Social Media Agency Mobas, Adam Tuckwell brings us up to […]
How to demonstrate Corporate Social Responsibility in a way that’s relevant to your brand
PR Account Executive and long-term charity volunteer Catie Allwright outlines key considerations for businesses to positively impact their wider communities and earn consumer trust.
Shooting 360° turns creativity on its head
A creative career never fails to surprise and delight with fresh experiences that turn preconceptions on their head. Creativity Director Dale Haste reflects on a recent not-your-average-day in the office.
Software solutions brand transformation
On Pinetree’s brand refresh, Mobas acted as the lead brand strategy agency, shaping a new identity launched across all customer touchpoints. Mobas is delighted to announce its appointment by software solutions company Pinetree Consulting to re-position and transform the brand.