Why do I need a marketing strategy?
Branding and the digital age
Social Media Executive Jennifer Hudson talks about why branding is so important on social media and how it can impact your business. When you think of branding, a few major companies come to mind. We all know who Coca-Cola and Virgin are, probably because of their super-recognisable logos and inspirational messaging but also the brand […]
The ‘digital living room’ and what the latest updates from F8 mean for brands
Last week, the world watched in anticipation as Mark Zuckerberg announced a series of significant updates to his digital empire during his annual F8 keynote speech. Catie Allwright, Social Media Manager at Mobas, discusses the highlights from the developer conference in California (which was live streamed on Facebook) and the potential new opportunities for businesses […]
To link or not to link
It can be argued the impact that good PR can have on your SEO performance being much more significant than all of the other channels above combined. Mobas PR Account Manager Stefana discusses how PR and SEO can work together to amplify brand awareness.
How Mobas is carving out a unique position in the marketplace
At Mobas we transform opportunity into success. Sometimes that means creating or rejuvenating brands, but always it means applying radical positive change to marketing and business challenges. Strategy drives everything for us – and unleashes engaging, motivating creative work that makes great things happen. We love what we do, and we’re very particular about building […]
Brands revisiting their heritage
Very often there’s nothing more significant to a brand than its heritage. However, as Art Director Ellie argues, there are times when perhaps the past is better off left just there… in the past.
The importance of email segmentation
With the explosion in popularity of social media marketing and enhanced customer retargeting opportunities, email marketing can sometimes be viewed as a somewhat outdated marketing tactic. Client Partnership Director Adam shares his insight into why it’s so important to segment emails to your target customers.
The alchemy of brands
What would the world be like without brands? Brand Strategist Katie Sandell recently attended an enlightening event at the Museum of Brands in west London to find out how powerful brands are in our decision-making process.
Two things social media marketing can’t be successful without
Digital Communications Manager Catie outlines the importance of investing in strategy and content for the most effective social media marketing activity.
Think of your website as an employee with unlimited potential
Head of Digital Jon explains why businesses need to rethink how they treat their websites to make them successful. For most businesses a website is the most important sales tool. It’s their digital shop window: a place to showcase work, sell product and educate visitors about their organisation. I’m constantly surprised by how many businesses […]