Marathon, anyone?
Our head of copy Clive Weatherley on why a recent name change made him, erm, snicker.
Ten tips to make your news newsworthy
The rapid advancement of technology in recent years has completely transformed the way the world broadcasts, receives and digests information. The 24/7 nature of news reporting has been further fuelled by a rise in citizen journalism, with people immediately sharing their experiences or breaking news stories on social media. In such a crowded space it […]
Why content matters
The influence of online tools continues to grow in every aspect of business. But what makes one business stand out from all the others? Content Editor Andrew Pelis explores why content matters.
Marketing with jazz hands
What was the first West End show to have a brand? Our copy head and resident actor Clive Weatherley looks at theatrical branding and reveals the surprising answer.
Top Trumps: the power of marketing in political campaigns
With the Conservative leadership race finally coming to a head, Brand Strategist Katie Vickery turns our attention to the political landscape in terms of the role of marketing when it comes to campaigning.
The power of influencer marketing
Georgia Horne, PR Account Manager at Mobas, shares her thoughts about the power of influencer marketing and how it can be used to benefit both brands and products.
Why do I need a marketing strategy?
Branding and the digital age
Social Media Executive Jennifer Hudson talks about why branding is so important on social media and how it can impact your business. When you think of branding, a few major companies come to mind. We all know who Coca-Cola and Virgin are, probably because of their super-recognisable logos and inspirational messaging but also the brand […]
The ‘digital living room’ and what the latest updates from F8 mean for brands
Last week, the world watched in anticipation as Mark Zuckerberg announced a series of significant updates to his digital empire during his annual F8 keynote speech. Catie Allwright, Social Media Manager at Mobas, discusses the highlights from the developer conference in California (which was live streamed on Facebook) and the potential new opportunities for businesses […]
To link or not to link
It can be argued the impact that good PR can have on your SEO performance being much more significant than all of the other channels above combined. Mobas PR Account Manager Stefana discusses how PR and SEO can work together to amplify brand awareness.