Will the hotel model as we know it become obsolete?
The hospitality industry, like many others, is experiencing a dramatic shift in user behaviour and preferences as a result of technology. As we see a rise in the prominence and popularity of the sharing economy, Senior Account Manager Katie Sandell urges hotel chains to adapt in order to facilitate these changes in consumer behaviour.
How menu design influences purchasing decisions
Mobas’ Account Executive, psychology graduate Sophie Rudkin, explores how menus are cleverly designed to nudge us towards certain choices.
MBO team calls in Mobas to refocus £40m business
Saville Audio Visual – a major player in the live events and AV installations arena – has recruited leading brand transformation agency Mobas to help refocus the business and its brands after a recent MBO.
Uber’s data breach – a lesson in conciliation
Another day, another Uber apology. PR Account Director Nicola Collenette reacts to new Uber CEO Dara Khosrowshahi’s lengthy public statement – this time for a data breach that happened last year, which has affected a staggering 57 million users.
Customer-centric IT brand transformed
Riverlite, a successful entrepreneurial business specialising in cloud-based IT-managed service solutions, sought the help of Mobas to define and transform its brand offering in a highly competitive market where standout is key.
Brand lags behind customer experience for student travel firm
With 98% of its clients saying they would actively recommend its service, marketing should be a breeze for Further and Higher Travel (FHT). But the business, which organises educational trips for further and higher education colleges, felt its brand lagged behind this high level of customer satisfaction. Mobas was appointed to address this.
If we were able to choose, we wouldn’t want a choice
Having made the transition from studying for a degree in economics to having a career in marketing, our Senior Account Manager Katie Sandell talks about the role of behavioural economics in our industry and how agencies can use it to encourage changing behaviour.
Mobas puts local charity initiative in the Spotlight
This summer Mobas was approached by Arm, the world leader in microprocessor Intellectual Property. The agency was tasked with developing a name, visual identity and marketing collateral for an exciting event in Cambridge to raise awareness of the issues of resilience in young people and their ability to learn.
Good creativity dances to the tune of great strategy
Creative Agency Mobas’ Creativity Director, Dale Haste, has worked on both sides of the traditional creative/strategic agency divide. Here he gives his view of why strategy is creativity’s best friend.
What can PRs learn from the #Sagasaga?
The word ‘diva’ was linked to a surprising celeb last week, following allegations of unethical behaviour from the market-leading publication for the over-50s, Saga Magazine. PR Account Director, Nicola Collenette, shares her thoughts on the #Sagasaga and the ethical workings of the relationship between PRs and journalists.