Uber’s data breach – a lesson in conciliation
Another day, another Uber apology. PR Account Director Nicola Collenette reacts to new Uber CEO Dara Khosrowshahi’s lengthy public statement – this time for a data breach that happened last year, which has affected a staggering 57 million users.
Customer-centric IT brand transformed
Riverlite, a successful entrepreneurial business specialising in cloud-based IT-managed service solutions, sought the help of Mobas to define and transform its brand offering in a highly competitive market where standout is key.
Brand lags behind customer experience for student travel firm
With 98% of its clients saying they would actively recommend its service, marketing should be a breeze for Further and Higher Travel (FHT). But the business, which organises educational trips for further and higher education colleges, felt its brand lagged behind this high level of customer satisfaction. Mobas was appointed to address this.
If we were able to choose, we wouldn’t want a choice
Having made the transition from studying for a degree in economics to having a career in marketing, our Senior Account Manager Katie Sandell talks about the role of behavioural economics in our industry and how agencies can use it to encourage changing behaviour.
Mobas puts local charity initiative in the Spotlight
This summer Mobas was approached by Arm, the world leader in microprocessor Intellectual Property. The agency was tasked with developing a name, visual identity and marketing collateral for an exciting event in Cambridge to raise awareness of the issues of resilience in young people and their ability to learn.
Good creativity dances to the tune of great strategy
Creative Agency Mobas’ Creativity Director, Dale Haste, has worked on both sides of the traditional creative/strategic agency divide. Here he gives his view of why strategy is creativity’s best friend.
What can PRs learn from the #Sagasaga?
The word ‘diva’ was linked to a surprising celeb last week, following allegations of unethical behaviour from the market-leading publication for the over-50s, Saga Magazine. PR Account Director, Nicola Collenette, shares her thoughts on the #Sagasaga and the ethical workings of the relationship between PRs and journalists.
Twitter to launch 280 character tweets – but just because you can, doesn’t mean you should!
Social media and news sites are awash with excitement following the announcement by Twitter that it now offers a longer character limit to help users to “easily express themselves”. Head of PR and Social, Adam Tuckwell, challenges marketers to consider their audience and content type before embracing the latest update.
Is it time your agency thought differently?
Robin Bryant and Peter Chaloner, Joint Managing Directors, discuss how brand strategy transformation is now at the forefront of Mobas’ service offering.
Two outstanding interns take on full-time roles at Mobas
Sophie Rudkin and Jess Dutton, who have both completed internships at the Cambridge-based strategic marketing agency, have accepted the positions of Account Executive and Junior Designer respectively.