Twitter to launch 280 character tweets – but just because you can, doesn’t mean you should!
Social media and news sites are awash with excitement following the announcement by Twitter that it now offers a longer character limit to help users to “easily express themselves”. Head of PR and Social, Adam Tuckwell, challenges marketers to consider their audience and content type before embracing the latest update.
Is it time your agency thought differently?
Robin Bryant and Peter Chaloner, Joint Managing Directors, discuss how brand strategy transformation is now at the forefront of Mobas’ service offering.
Two outstanding interns take on full-time roles at Mobas
Sophie Rudkin and Jess Dutton, who have both completed internships at the Cambridge-based strategic marketing agency, have accepted the positions of Account Executive and Junior Designer respectively.
Strategic marketing agency Mobas shortlisted for regional PR awards
The public relations and content team at Mobas, the leading strategic marketing agency in East Anglia, has been shortlisted for four awards in the CIPR PRide Awards.
The ITV visual evolution – why fix something that isn’t broken?
The visual identity of a brand is everything – it captures the audience, breeds familiarity and develops authority. Lead Creative, Greg Bryant, explores how ITV’s latest brand update has potentially missed the mark. I really loved the curved ITV brand when it launched a couple of years ago. The logo style looked, and still looks […]
Mobas tastes success with Muffin Break appointment
Mobas has been appointed to create an attention-grabbing marketing campaign to drive footfall into Muffin Break stores this summer.
PR isn’t dead – but AVE is
Robert Phillips famously pronounced in 2015 that PR is dead. PR Account Executive, Catie Allwright, discusses how it definitely isn’t, but antiquated measurement tools – on the other hand – are.
Why social media needs to be a part of your marketing strategy
We can all agree that the modern customer journey is a complex one. Social Media Manager, Roseanna Davies, explains why it’s important to focus on the key beats that can help inspire and influence people to buy your product or service – in a clever way.
Mobas Duo Elected to CIPR Committee
Two members of the Mobas PR team have been elected to represent the Chartered Institute of Public Relations (CIPR) in East Anglia.
Brand transformation in the professional services sector
Think brand and most minds will immediately spring to iconic consumer names that define a sector. John Lewis. Coke. Apple. Yet the power of brand is just as potent in the B2B arena. Indeed, B2B enterprises that treat their clients as living, breathing, emotional human beings (and we’re still surprised by the many that don’t) […]