CERES GROUP
Scalable digital estate strategy designed to evolve…
Built for sustainable growth.
A platform that can grow with the business.
4
websites across the Ceres Group portfolio
3
distinct business divisions supported with dedicated platforms
1
trusted digital partner
Creating more than websites
websites across the Ceres Group portfolio
distinct business divisions supported with dedicated platforms
trusted digital partner
Growth demands strong foundations
Project overview
Ceres Group partnered with Mobas to create a digital ecosystem capable of supporting an ambitious business that continues to evolve through new services, specialist divisions and commercial opportunities.
What began as the management of a single website quickly developed into a long-term strategic partnership. As the business expanded, each new venture required its own digital identity while remaining connected to the wider Ceres Group. From consultancy and property to research and client services, every platform was designed around a specific audience and business objective, creating a digital estate built for long-term growth.
Defining the challange
Ceres Group wasn’t replacing an underperforming website. Instead, the business was growing so quickly that its digital infrastructure needed to evolve just as fast.
Each new division brought its own challenges. Ceres Property required a premium website tailored to developers, investors and landowners. Ceres Research needed a sophisticated membership platform capable of delivering premium subscription content. Meanwhile, the health and safety division required a secure customer portal that extended the client experience beyond consultancy.
Although each platform served a different audience, they all needed to work together as part of one coherent digital estate. The challenge was to create flexible, future-ready solutions while maintaining consistency, performance and ease of management across the entire group
Strategy and Solution
Rather than replacing the existing Ceres Rural website, we optimised and enhanced the existing WordPress platform, strengthening its HubSpot integration and providing ongoing management to ensure it continued to support the company’s rapid growth.
As new businesses launched, each received a purpose-built digital experience tailored to its audience. Ceres Property was designed to present specialist land and planning expertise through a professional, authoritative website, while Ceres Research introduced an entirely different proposition: a subscription-based membership platform giving users secure access to premium content, webinars, research and technical resources.
Alongside these public-facing platforms, we developed a secure customer portal for health and safety clients, providing easy access to documentation, guidance and ongoing support. Together, these solutions transformed the group’s digital presence from a collection of standalone websites into an integrated ecosystem supporting multiple business functions.
One of the partnership’s most distinctive challenges comes from Ceres Managing Partner Charlie Ireland’s appearances on Clarkson’s Farm. Each new series generates significant spikes in website traffic, requiring careful planning behind the scenes. As Ceres Group’s long-term digital partner, Mobas continually monitors, optimises and scales the digital estate to ensure every platform remains fast, reliable and available when national attention turns towards the business.
Results and impact
What began as the management of a single inherited website has evolved into a trusted digital partnership supporting an entire group of businesses.
Today, Ceres Group benefits from a scalable digital estate that supports client acquisition, membership growth, service delivery and recruitment across multiple specialist divisions. Each platform has its own clear purpose while remaining visually and strategically aligned with the wider brand.
The long-term nature of the partnership means Mobas understands both the business and its ambitions, allowing new digital initiatives to be delivered quickly, consistently and with confidence. As the business continues to grow, its digital infrastructure is ready to grow alongside it.
The relationship between Mobas and Ceres extends well beyond individual website projects. By acting as an embedded digital partner, we provide ongoing strategic support, platform management and technical resilience across every part of the digital estate. As new ventures emerge, the foundations are already in place to launch quickly, maintain consistency and support future growth without compromising quality or performance.
Ready to chat? We can help.
Let’s be honest – it’s probably better to have a chat about things first. Get in touch below and we’ll be in contact soon.
+44 (0)1223 841 699
say.hello@mobas.com
Let’s be honest – it’s probably better to have a chat about things first. Get in touch below and we’ll be in contact soon.
+44 (0)1223 841 699
say.hello@mobas.com
