Anglia Ruskin University appoints Mobas

3 min read 26 June 2019

Anglia Ruskin University appoints Mobas' PR team to support a new student nurse recruitment campaign. 

Anglia Ruskin University, one of the leading universities in the East of England, has appointed Mobas to support their new ‘A Job. For Life’ recruitment campaign, designed to increase the number of student nurse applications in this region. 

The University’s campaign is taking a stand against the declining number of student nurses by challenging negative perceptions around nursing as a career and aims to reverse the downward trend of applications. The recruitment campaign features bold images that reflect a day in the life of a nurse, from treating minor injuries and providing bed-side support to dealing with more significant issues.

Professor Taylor, Dean of Faculty, said “We are excited to be working with Mobas. As an agency, Mobas understood the message that we wanted to convey. They developed some fantastic creative ideas which I am confident will help drive student nurse recruitment across the East of England.” 

Amanda Bunn, Head of PR, concludes: “The team is thrilled to have been appointed by Anglia Ruskin University and are really excited to be getting the campaign underway. It’s a fantastic coup for Mobas as it presents an opportunity to work with a local institute that prides itself on offering an outstanding educational experience.”  

 ‘A Job. For Life’ campaign launched earlier this month and runs through to December 2019.