30 January 2025 -

Celebrating 22 years of creativity and collaboration

This week marks 22 incredible years of creativity, collaboration and growth, here at Mobas Group.

Since opening our doors in 2003, we’ve witnessed some rather colossal shifts in our industry – including mobile phones, social media, analytics, tools such as HubSpot, and now AI.

We’ve worked hard to consistently remain ahead of the curve, blending bold creativity with audience fuelled, data-driven insights to help brands and companies thrive.

A huge thank you to our clients, partners, and of course, the Mobas team (our Mobees), past and present, for making this milestone possible.

But this milestone isn’t just about us– it’s about the incredible people who’ve been part of our story.

To our clients, past and present, thank you for trusting us with your ideas, your brands and your vision. You’ve challenged us to push boundaries, think differently, and create work we’re truly proud of.

“As I reflect on this journey, I couldn’t be prouder of everything we’ve achieved together,” says Robin Bryant, founder and joint managing director. “From delivering impactful campaigns to building long-lasting partnerships and nurturing an amazing team of talented individuals.”

“A huge thank you to our clients, partners, and of course, the Mobas Group team, past and present, for making this milestone possible. It’s your passion, trust, and dedication that have shaped who we are today.”

“Here’s to the next chapter of pushing boundaries, crafting bold ideas, and driving success together, oh and having lots of fun.”

“The journey is yet complete…”

As we celebrate this milestone, we can’t help but imagine what the next 22 years will bring. Will AI and automation make campaigns even smarter? Will virtual reality redefine the way we experience brands? Whatever the future holds, one thing is certain: we’ll continue to innovate, adapt, and create work that leaves a lasting impact.

Here’s to the next chapter. To the ideas we’ll dream up, the partnerships we’ll build, and the stories we’ll tell. Thank you for being part of our journey so far – we can’t wait to see what we’ll achieve together in the years to come.

As we approach World Cup year in 2026, the branding, ball and other assets have now been released so we are starting to get a feel for how it will look.

But, it’s not just the visuals of the branding and sponsors which shape how the tournament feels, but also the kits.


This time, as expected, the majority of kits will be Adidas or Nike manufactured, with a few others in the mix. But I want to spend some time focusing on Adidas.


They’ve made a subtle change to their template, which I expect to start seeing across all of their club kits too in the 26/27 season. It’s so subtle you may not notice, or you may notice a difference but not be able to put your finger on it.
In fact, it’s a change that I’m surprised hasn’t happened sooner.

If this sparked a rethink with your brand, imagine what we could achieve together.

Talk to Mobas, contact the Mobas team by dropping us an email at: say.hello@mobas.com

News & insights from the team

Internal brand cogs

Brand learning – Lesson 3: The power of internal brand

Brand learning – Lesson 2: Brands are built by people.

The evolving role of Client Services: What you should expect from your Client Services team in 2026