24 September 2019 -

Mobas appoints Commercial Director

We are delighted to announce the promotion of Adam Tuckwell to the role of Commercial Director and Member of the Board.

For over three years, Adam has demonstrated a high level of dedication and professionalism, contributing to our continued business growth as Head of PR and then Client Partnership Director.

His new role as Commercial Director will involve the development and implementation of commercial strategies that accelerate further growth in the business.Robin Bryant, Managing Director at Mobas said: “We are delighted to offer Adam this unique and exciting opportunity as Commercial Director and member of the Board of Directors.

“His promotion was an incredibly easy decision to make and this brand new, yet key position will see him assume responsibility for new business as well as continuing to lead on our marketing activity and having an active role on the Board of Directors.

“Since Adam first joined Mobas, the team and I have been overwhelmed with his sheer enthusiasm, determination and adaptability. He has excelled in varying roles here, showing great skill as a team player and inspirational leader for the wider Mobas team.”

Commenting on his promotion, Adam said: “I am honoured to have been offered the role of Commercial Director and am excited to have this opportunity to drive the company forward with existing and new clients.

“The Mobas approach for businesses is unique and works for brands of all sizes and transformation works.”

As we approach World Cup year in 2026, the branding, ball and other assets have now been released so we are starting to get a feel for how it will look.

But, it’s not just the visuals of the branding and sponsors which shape how the tournament feels, but also the kits.


This time, as expected, the majority of kits will be Adidas or Nike manufactured, with a few others in the mix. But I want to spend some time focusing on Adidas.


They’ve made a subtle change to their template, which I expect to start seeing across all of their club kits too in the 26/27 season. It’s so subtle you may not notice, or you may notice a difference but not be able to put your finger on it.
In fact, it’s a change that I’m surprised hasn’t happened sooner.

If this sparked a rethink with your brand, imagine what we could achieve together.

Talk to Mobas, contact the Mobas team by dropping us an email at: say.hello@mobas.com

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