Mobas has appointed Joanne Vail-Iodice as a Client Account Manager. With a passion for design and branding, Jo has worked for clients such as Vodafone, Whitworths, The Co-op, Powters Newmarket Sausages, the NHS and 66fit. She has experience working within many sectors such as healthcare, technology, hospitality, and holiday parks.

Jo commented: “After working previously with Mobas in the creative team, it is lovely to be back and part of the client services team. I am looking forward to utilising my industry and design skills, bringing fresh and innovative approaches to creative and building strong client relationships that result in long term partnerships”.

Adam Tuckwell, Managing Director for Mobas, comments: “I’m delighted to welcome such an amazing and talented individual to the Mobas team. Jo brings with her a wealth of experience from both agency and in-house roles and so clearly shares our passion for developing and transforming brands. Our client management team is critical to nurturing the strong relationships we have with our clients and Jo joining the team will enable Mobas to continue to go from strength to strength.”

Jo has extensive client-side knowledge working in-house for an LED lighting distributor and a Smart furniture company.

As we approach World Cup year in 2026, the branding, ball and other assets have now been released so we are starting to get a feel for how it will look.

But, it’s not just the visuals of the branding and sponsors which shape how the tournament feels, but also the kits.

This time, as expected, the majority of kits will be Adidas or Nike manufactured, with a few others in the mix. But I want to spend some time focusing on Adidas.

They’ve made a subtle change to their template, which I expect to start seeing across all of their club kits too in the 26/27 season. It’s so subtle you may not notice, or you may notice a difference but not be able to put your finger on it.
In fact, it’s a change that I’m surprised hasn’t happened sooner.