On Pinetree’s brand refresh, Mobas acted as the lead brand strategy agency, shaping a new identity launched across all customer touchpoints.
Mobas is delighted to announce its appointment by software solutions company Pinetree Consulting to re-position and transform the brand.
Since 2001 Pinetree Consulting has been owned by PPG Industries, providing software and services to the automotive refinish industry. The Pinetree Consulting brand umbrellas two product sub-brands – Advance and Activeweb – which collectively provide software support to make the claim process and bodyshop management seamless for the customer, claims department and bodyshop.
Joint Managing Director, Robin Bryant, said: “We are thrilled to be working with Pinetree Consulting on such an exciting transformation project, and are very much looking forward to seeing everything come together next year”.
Brand strategy agency Mobas is currently working on the development of the Pinetree brand and rolling it out across numerous touchpoints including a new website, which we will see launch in the new year.
