Companies and clients we work with

Habit Action
Greene King
MSD
Cordic
Attraction Tickets Direct
Endomag
FHT
ILUX
Sparq
Marmalade
Novotel
Saville Group
Accredo
Creative Medical Research
Dalcour Maclaren
Visavvi
UNSU
PML
Accora
Taylor Vinters
Tees Law
Cambridge Building Society
Royal Society of Chemistry
NHS Blood and Transplant
PEM
Saffron Building Society

Brand strategy is the foundation on which your brand sits and behaves: it dictates how your customers feel about your business. As a brand development agency, we know that having the right strategy for the most valuable part of your business is paramount.

We uncover insights into your customers’ mindsets and build brand strategy and brand language to drive your business forward. For us, the brand strategy underpins all marketing and business development strategies – from the internal communications, business modelling, product development, digital marketing strategy and website design, having the groundwork at brand level established enables a future-proof investment into the growth of your business.

Stakeholder Research

With Mobas as their brand strategy agency, our clients get a true visibility of how their brand, product or service is viewed from the outside. To deliver this we investigate their customers, staff and other key stakeholder groups to shape and form this understanding and develop the strategy.

Market Scoping

At Mobas we understand that consumers drive the market toward brand development and we help our clients to scope the market. We take the guesswork out of targeting new sectors and launching new campaigns to deliver greater assurances around all-important ROI.

Effective Workshops

We run focused strategic workshops with a flexible approach that we feel are vital to brand building. Their structure can be pulled together freely to address specific tactical issues or be shaped in close liaison with the client team to meet strategic needs or goals.

Brand Proposition

Today, a brand must be engaging, relevant and consistently delivered. Mobas’ brand strategy specialists and brand marketing consultants work with new and existing brands to clearly define their proposition: we bring brands to life and motivate your customers and company to achieve great things.

Brand Naming

Whether it’s creating a new name or transforming a brand or business whose monicker is holding it back, we base brand name creation on deep strategic understanding of current challenges and forward-facing opportunities.

Brand Voice

A brand needs consistency across every touchpoint, for every audience. That’s why defining and detailing the brand voice (language) is so important to the brand strategy. Through workshops with key stakeholders, brand strategy and marketing planning, we make sure there’s consistency across the whole brand.

Campaign Strategy

We create unique campaign strategies tailored to our clients’ objectives and target market. Once the campaign strategy is determined, we design and deploy creative concepts focused on delivering ROI, consistently monitoring success and being agile if need be.

Go-to-market strategy

We immerse ourselves in the objectives of your business and test and explore new concepts with all key audiences. Our brand strategy methods take the risk out of launches, enabling confidence that can overcome the challenges that innovation can bring.

Employee Engagement and Internal Communications

Within our brand strategy offering, once we have delivered all brand and campaign strategy and assets, we find developing tailored programmes that target improving employee engagement and internal communication are incredibly valuable and deliver tangible change and success.

Embedded marketing support

When a brand agency’s marketing strategists join client teams, it can drive true change from the inside. Whether a specific objective needs support, or the function of your marketing team requires refinement, we lend our skills and experience to your goals.

 

BRAND DEFINITION

Your brand is the most important asset to your business

Before any other stage of the brand development process, we need to peel back the layers and fully understand your current brand and the direction it needs to take. Brand definition is a multi-step analytical process of discovery and exploration, where we ask and listen to discover what’s needed for your brand transformation, before our branding experts can get to work. 

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BRAND CREATION

Bringing your brand to life with meaning and imagination

In today’s competitive world, your business’s brand needs to look unique and be memorable more than ever before. With brand creation, it could be building a new brand strategy for a new venture or transforming an existing brand experience – but it will always be rooted in a deep understanding of your challenges and opportunities. Our brand experts will get under the skin of your character and place in the market. Then, armed with a brand strategy and brand map we can start shaping the new brand and visual identity, collaborating with you at every stage of the journey.

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BRAND DELIVERY

With your brand for the journey

A critical but often overlooked stage of the brand transformation journey is delivering your brand to the world at large. As brand delivery experts, we immerse ourselves in your business, thoroughly exploring and testing all new concepts and strategies with all stakeholders before finalising any go-to-market plans. With a brand strategy fully agreed and in place, we’ll work with you to ensure that all launch activities achieve what’s required and capitalise on capturing momentum through traditional marketing and digital channels.

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BRAND EVALUATION

If you can’t measure it you can’t improve it

It’s all too easy to forget the final chapter in brand development: evaluating the performance of a new brand, either quantitatively or qualitatively. Our brand evaluation team’s programme will test, monitor and optimise how well your brand is resonating with every one of your target markets. It’s the best way to gain clear, actionable insight to improve the continued effectiveness of your brand – and business.

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Strategy drives your brand. Let’s start driving.