Welcome Anna
Anna is an Account Director within our Client Services team. She has a BA (Hons) in Marketing & Advertising from University of the Arts London and has worked in various London agencies since then. Anna has over a decade of experience working with a wide range of clients from pharmaceuticals, charities and financial services to […]
Deep dive or shallow paddle? The content conundrum in modern marketing
With increasingly short attention spans, is there still a place for long-form content? In this insight Mobas’ Adam Tuckwell argues that quality will always trump quantity when it comes to using content for inbound marketing.
Mobas and NHS North East London Cancer Alliance: ‘It’s not a game’ campaign shortlisted for the prestigious HSJ Awards
We are delighted to be shortlisted for the HSJ Awards for a campaign that we developed in partnership with NHS North East London Cancer Alliance. The campaign, ‘It’s not a game’, raised awareness of signs and symptoms of cancers commonly affecting men, with a focus on lung, bowel and prostate cancers.
Reflections on life at 20
In the face of a complex business and economic landscape, Mobas has been forging ahead, marking its 20th anniversary in 2023 with a surge of new clients, an expanded team, increased expertise, and a continually satisfied client base. The first half of the financial year has proven prosperous for the brand and marketing specialist, witnessing […]
Mobas welcomes Skye Pearson as our first Digital Marketing Apprentice
The entire Mobas team is thrilled to announce the latest addition to our growing family – Skye Pearson. Joining us as our first Digital Marketing Apprentice, Skye will embark on a rigorous four-year journey to hone her digital marketing skills. Skye will be pursuing the BSc (Hons) Digital Marketing Degree Apprenticeship at Anglia Ruskin University. […]
Amplify your leadership voice: LinkedIn’s thought leadership ads
In a digital age dominated by instantaneous sharing and vast volumes of information, how do business leaders stand out? How can they carve a niche for their unique perspective and establish themselves not just as leaders, but thought leaders? The solution might be simpler than you think, nestled in LinkedIn’s innovative ad format: Thought Leadership […]
Mobas unveils comprehensive guide to research for strategic business growth
In an era of dynamic economic shifts and unforeseen market changes, having access to accurate and timely insights is the linchpin of success for any business. Recognising this imperative need, the insight team at Mobas has crafted a robust guide to conducting research that aims to empower businesses across various sectors.
Why did Hunters get stuck in the mud?
Mobas Director Adam Tuckwell explores the dangers of brands overstepping their core audience in a desire to fit into popular culture.
Not everyone loves blue
Director Adam Tuckwell argues that it’s time to re-colour professional services.
Mobas gains Gold HubSpot Solutions Partner status
Mobas is thrilled to announce its newly achieved Gold HubSpot Solutions Partner status. This significant milestone signifies Mobas’s continued commitment to driving growth and delivering exceptional customer experience through innovative digital solutions.