15 September 2023 -

Reflections on life at 20

In the face of a complex business and economic landscape, Mobas has been forging ahead, marking its 20th anniversary in 2023 with a surge of new clients, an expanded team, increased expertise, and a continually satisfied client base.

The first half of the financial year has proven prosperous for the brand and marketing specialist, witnessing consistent growth attributed to its three core services: brand strategy, digital effectiveness, and creative design.

This year, the team has expanded with the inclusion of senior Mobees in brand strategy, client services, and digital teams to complement perfectly the wealth of experts operating from our Cambridge HQ.

Sharing her initial experiences at Mobas, one of our new starters, Brand and Marketing Strategist Sarah Coates, remarked, “Joining the Mobas team is a source of immense pride for me. Witnessing the transformative campaigns the agency rolls out and collaborating with such a brilliant team is truly inspirational”.

Sarah went on to say, “Everything at Mobas is anchored in research and insight. This distinguishes us from those reluctant to challenge prevailing beliefs and perspectives. A solid foundation is crucial for both strategy and tactics. If your marketing and brand strategy are rooted in insight, they’re bound to spur business growth. That’s our philosophy”.

This commitment to the Mobas method has fuelled the growth of our client portfolio over the past year, including ASL Business Solutions, Animalcare, Arthur Rank Hospice, Cambridge Institute for Sustainable Leadership (CISL), Excello Law, Frontier, NHS Cervical Cancer, Pfizer, and Plenitude Consulting, to name a few.

Reflecting on the company’s recent achievements, Mobas founder and Managing Director Robin Bryant noted, “Harnessing cutting-edge technologies, tapping into our creative expertise, and leveraging industry insights, our award-winning team consistently achieves unparalleled results for our clients. Watching this agency’s evolution from a budding startup to a nationally recognised agency has been profoundly rewarding. Our 20th year epitomises our unwavering commitment to offering optimal services to our clients, constantly challenging and engaging them at every opportunity”.

Looking to the future, Robin added, “The marketing landscape continues to evolve rapidly, be it through AI integration, marketing automation, or ever-evolving distribution channels. As has been our tradition, we remain at the forefront of these shifts, ensuring we remain a trusted voice for our clients and prospects. My enthusiasm for our business’s future has never been greater, and I eagerly await updating you later this year as we continue our 20th-anniversary celebrations”.

As we approach World Cup year in 2026, the branding, ball and other assets have now been released so we are starting to get a feel for how it will look.

But, it’s not just the visuals of the branding and sponsors which shape how the tournament feels, but also the kits.


This time, as expected, the majority of kits will be Adidas or Nike manufactured, with a few others in the mix. But I want to spend some time focusing on Adidas.


They’ve made a subtle change to their template, which I expect to start seeing across all of their club kits too in the 26/27 season. It’s so subtle you may not notice, or you may notice a difference but not be able to put your finger on it.
In fact, it’s a change that I’m surprised hasn’t happened sooner.

If this sparked a rethink with your brand, imagine what we could achieve together.

Talk to Mobas, contact the Mobas team by dropping us an email at: say.hello@mobas.com

News & insights from the team

Internal brand cogs

Brand learning – Lesson 3: The power of internal brand

Brand learning – Lesson 2: Brands are built by people.

The evolving role of Client Services: What you should expect from your Client Services team in 2026