Promotions, new roles and fresh talent fuel agency progress
People are the lifeblood of any business, and in a creative agency the right mix of talent, experience and career progression is vital. Our repositioning as The Brand Transformation Agency at the turn of the year heralded a wave of new client wins, additional projects and fresh creative challenges – and we’ve responded with a […]
Insurance company CEO pays tribute to the transformational Mobas effect
The CEO of insurance company Marmalade has paid tribute to his relationship with Mobas – outlining the transformational impact we’ve had on the business. In the recently commissioned video interview, Crispin says that Mobas continues to play an influential role in the company’s strategy to empower, and act as the champion for, young drivers.
Three simple ways to maximise your online presence
In partnership with our client Geodesys, Adam Tuckwell, Head of PR and Social Media Agency Mobas, was invited to speak at the 2018 LegalEx conference in London. Working together we’ve seen first-hand the value of legal professionals engaging with social media and we were keen to share our expertise with others.
JD Wetherspoon and the social media exodus of 2018
JD Wetherspoon – the home of cheap beers, all-day menus and notoriously wacky carpets. The pub giant is all over the news today following the announcement that it will be closing all of its social media channels with immediate effect. Digital Marketing Communications Manager Catie outlines why decision makers should think twice before making this […]
Mobas unlocks business insight for Ubisense
Cambridge digital agency Mobas has been appointed to support leading enterprise Location Intelligence solutions provider, Ubisense, from a digital standpoint.
Is it time to turn charity marketing on its head?
Public trust in the international aid sector has nose-dived in 2018. This year has seen the explosive allegations of the sexual abuse scandal at Oxfam and sexual harassment revelations at other charity organisations, including Save the Children. Reports of falling charity donations have naturally worried fundraisers across the wider charity sector too – but is […]
PR members to represent the Chartered Institute of Public Relations
Two members of the Mobas PR team have been elected to represent the Chartered Institute of Public Relations (CIPR) in East Anglia. Amanda was elected as CIPR Pride Awards coordinator. Having spent the last three years’ as the Committee’s joint-chair, alongside Mobas colleague Adam Tuckwell, Amanda will organise this year’s regional PR awards for practitioners […]
Bill’s appoints Mobas for integrated marketing campaign
Bill’s in Cambridge has become a well-established and popular restaurant since launching in 2011, offering diners a relaxed environment to enjoy breakfast, lunch and dinner.
The conversation is the new creativity
As the days start to get longer, it gives us seasoned creative types even more daylight hours to mull over the enormous upheaval our industry has seen in recent years. Seismic changes are still rippling through the agency world. Multinational management consultancies are lining up to steal territory from ‘creative’ outfits. And traditional means of […]
Marketing effectiveness and how to achieve it
It’s the time of year when businesses look at ways to be more efficient. Digital Project Coordinator Kara O’Callaghan-Latham says they should also be asking themselves: how can we be more effective?