Opportunity on the horizon for travel brands
A new world of travel means a new opportunity for hospitality brands to attract a different kind of travel consumer. Mobas brand insight specialist Vicky Snell takes a global view…
Consumer pressure forces response from food brands
Plastic’s no longer fantastic and an even stronger focus on sustainability is piling on the pressure. Mobas MD Rob Bryant looks at the implications for food and drink brands – and finds time to raise a glass to gin.
Mobas announces partnership with CrowdCat
Mobas has announced a partnership with fellow Cambridge-based company CrowdCat to provide clients with ground-breaking consumer behavioural science and mass psychological insights.
GDPR – new regulations to ensure marketers do what they should be doing anyway!
The advances and take-up of new technology have driven the development of ever more complex ways of identifying, profiling and marketing to individuals – in ways that many people are not even aware are happening. Our Head of Digital Jon Parsons, who has been running workshops with clients, outlines how the new General Data Protection […]
Types of communication
Designer Jess Dutton looks at how typography influences our purchasing decisions.
If you’re still not utilising LinkedIn to its fullest potential, you’re missing a trick
Since Microsoft’s $26.2 billion acquisition of business networking site LinkedIn in 2016, we’ve been waiting to see how the technology giant would weave the vast amounts of personal information contained within users’ profiles on LinkedIn into Microsoft’s powerful Office suite. Head of Cambridge PR and Social Media Agency Mobas, Adam Tuckwell brings us up to […]
How to demonstrate Corporate Social Responsibility in a way that’s relevant to your brand
PR Account Executive and long-term charity volunteer Catie Allwright outlines key considerations for businesses to positively impact their wider communities and earn consumer trust.
Shooting 360° turns creativity on its head
A creative career never fails to surprise and delight with fresh experiences that turn preconceptions on their head. Creativity Director Dale Haste reflects on a recent not-your-average-day in the office.
Software solutions brand transformation
On Pinetree’s brand refresh, Mobas acted as the lead brand strategy agency, shaping a new identity launched across all customer touchpoints. Mobas is delighted to announce its appointment by software solutions company Pinetree Consulting to re-position and transform the brand.
Will the hotel model as we know it become obsolete?
The hospitality industry, like many others, is experiencing a dramatic shift in user behaviour and preferences as a result of technology. As we see a rise in the prominence and popularity of the sharing economy, Senior Account Manager Katie Sandell urges hotel chains to adapt in order to facilitate these changes in consumer behaviour.