26 March 2018 -

Mobas unlocks business insight for Ubisense

Cambridge digital agency Mobas has been appointed to support leading enterprise Location Intelligence solutions provider, Ubisense, from a digital standpoint.

Enabling companies to improve operational effectiveness, increase efficiency and boost profitability, Ubisense helps its customers to unlock business intelligence and insight – which is exactly what user-friendly and well-executed digital touchpoints will help to achieve.

Since working with Ubisense, Mobas has successfully completed a number of digital projects by working collaboratively with in-house marketing teams.

Mobas has facilitated a number of digital workshops with key stakeholders to help them redefine their audience and content strategy, with tasks such as audience profiling and creating user stories. In conjunction with this, Mobas conducted an in-depth analytical, SEO and user experience audit that informed a series of recommendations to improve content engagement and drive more leads through the website.

Peter Chaloner, Joint Managing Director of Mobas, said: “We were delighted to be asked to tender for this work as Ubisense is such a strong credible brand within the Location Intelligence market”.

Becky Lamont, Head of Marketing Communications at Ubisense, said: “The team at Mobas initially impressed us with their expertise in digital, design and search and we have not been disappointed. They’re a great bunch to work with and we are very pleased with the finished result”.

In addition to these short-term projects, Mobas has successfully worked on redesigning and developing the company’s main corporate website which has now been launched and can be found at www.ubisense.net

As we approach World Cup year in 2026, the branding, ball and other assets have now been released so we are starting to get a feel for how it will look.

But, it’s not just the visuals of the branding and sponsors which shape how the tournament feels, but also the kits.


This time, as expected, the majority of kits will be Adidas or Nike manufactured, with a few others in the mix. But I want to spend some time focusing on Adidas.


They’ve made a subtle change to their template, which I expect to start seeing across all of their club kits too in the 26/27 season. It’s so subtle you may not notice, or you may notice a difference but not be able to put your finger on it.
In fact, it’s a change that I’m surprised hasn’t happened sooner.

If this sparked a rethink with your brand, imagine what we could achieve together.

Talk to Mobas, contact the Mobas team by dropping us an email at: say.hello@mobas.com

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