Author: Mobas Agency

Youth insight ignites brand campaign for insurer Marmalade

With a new driving test coming into force in December 2017, businesses involved in the process of learning to drive are flooding the market with useful advice for young drivers. How to stand out and create true empathy with young people is the challenge for Mobas and Marmalade.

MBO team calls in Mobas to refocus £40m business

Saville Audio Visual – a major player in the live events and AV installations arena – has recruited leading brand transformation agency Mobas to help refocus the business and its brands after a recent MBO.

Uber’s data breach – a lesson in conciliation

Another day, another Uber apology. PR Account Director Nicola Collenette reacts to new Uber CEO Dara Khosrowshahi’s lengthy public statement – this time for a data breach that happened last year, which has affected a staggering 57 million users.

Brand. What? Brand!

Joint MD Rob Bryant looks back on a year marked by an unprecedented collapse of people’s trust in brands and institutions. His conclusion? Successful branding will have fewer tricks and more truth.

Customer-centric IT brand transformed

Riverlite, a successful entrepreneurial business specialising in cloud-based IT-managed service solutions, sought the help of Mobas to define and transform its brand offering in a highly competitive market where standout is key.

Brand lags behind customer experience for student travel firm

With 98% of its clients saying they would actively recommend its service, marketing should be a breeze for Further and Higher Travel (FHT). But the business, which organises educational trips for further and higher education colleges, felt its brand lagged behind this high level of customer satisfaction. Mobas was appointed to address this.

If we were able to choose, we wouldn’t want a choice

Having made the transition from studying for a degree in economics to having a career in marketing, our Senior Account Manager Katie Sandell talks about the role of behavioural economics in our industry and how agencies can use it to encourage changing behaviour.