Mobas appointed by Druces LLP to support next phase of brand and digital transformation
Mobas has been appointed by Druces LLP to develop a new brand proposition, refreshed visual identity and new website as the firm continues to deliver its long-term growth strategy. The appointment follows a strategic review of the firm’s positioning, market presence and future ambitions, with the project designed to create a stronger, more differentiated platform […]
Brand Learning – Lesson 7: Distinctiveness matters more than difference
Many organisations focus heavily on communicating what makes them different. They search for unique propositions, exclusive features and positioning statements that separate them from competitors. Workshops are often built around uncovering differentiation, while messaging strategies begin with the question, “What makes us unique?” This thinking is understandable, but it can also lead brands to overlook […]
Killer branding or brand overkill?
At the launch of the World Cup logo a few years ago, I loved it. The bold, striking numbers backing up the trophy itself. Really powerful and recognisable. I couldn’t wait to see how it came to life at the tournament itself. Having now spent (too much) time watching this year’s World Cup, I’ve found […]
Reading between the stripes: Adidas’ silent world cup makeover
Adidas, the World Cup, and a subtle but significant shift As we approach World Cup year in 2026, the branding, ball and other assets have now been released so we are starting to get a feel for how it will look. But, it’s not just the visuals of the branding and sponsors which shape how […]
Driving LGBTIQ+ Cancer Equity through Co-Production
On Friday 8 November, I had the privilege of speaking at the LGBTIQ+ Cancer Conference 2025, hosted by OUTpatients at Woburn House Conference Centre in London.
Is your brand AI-ready?
In an increasingly automated landscape, the strongest commercial differentiator isn’t your tech stack, it’s your brand. As AI begins to commoditise delivery, businesses must ensure their brand is positioned to protect value, justify pricing, and build long-term equity. If your competitors can offer the same speed, insights and automated delivery, how will your organisation stand […]
Our skills and experience, in your team
We all know the phrase “work with someone, not for them” means to collaborate and contribute in partnership.
The allure of generative AI: An experienced designer’s perspective on creativity and innovation
In the ever-evolving world of graphic design, change is the only constant. Over the past two decades, I’ve witnessed first-hand the transition from analog to digital, the advent of vector graphics, and the explosion of online design platforms such as Canva.
Chat GPT 4o: a retelling of the same cautionary AI tale
If you haven’t already heard, OpenAI has this week released its most recent version of AI ‘supertool’ Chat GPT 4o (careful, it’s not a zero!).
Still RSPCA: a rebrand for the ages
Sometimes, some things are so ingrained in people’s psyches that there’s a worry, an almost paralysing fear, to change them. I, for one, am therefore glad to see the brave rebrand of the RSPCA – brave for its positivity toward change, brave for its adaptability, and brave for its digital agility. As highlighted by Creative […]