New Year, New Marketing Mojo
We all know that Christmas decorations typically have a longer life than most people’s New Year’s resolutions. So rather than making grand promises for the next twelve months, Adam Tuckwell, Mobas’s Director of Digital, offers five practical things marketers can do this January to set themselves in good stead for the rest of 2025.
How employer branding drives business success
We’re delighted to announce that we’re sponsoring and supporting the 2025 Best Employers Eastern Region Programme. Founded and organised by Pure Resourcing Solutions, Best Employers has been changing the face of employee engagement since 2012, by helping organisations get a deeper understanding of their employees through a detailed engagement survey. Personalised results and tailored action […]
Jaguar versus Volvo: a battle of hearts and minds
Jaguar vs Volvo is a battle of hearts and minds according to our Director of Strategy Shelby Haslam. Read her thoughts on this week’s debate…
Effective professional services marketing
Marketing professional services, or other service-led sectors, is distinct from marketing products, partially due to the intangible nature of services, reliance on expertise, and the strength of relationship-building for longer-term engagement. Deciding to enlist the services of a business often involves navigating through various steps and considerations, with more deliberation and careful thought before saying […]
Employer branding, EVPs and the power of employee engagement
This week we speak to Sarah Coates, our Brand and Marketing Strategist, who explains why businesses must consider their employer brand when working on their overall brand strategy, and how keeping her client experience has helped in the move to agency life. What are you most excited to be working on right now? Right now, […]
Do you need a B2C or B2B marketing agency? That’s not the question to ask
There’s always a balance in life, isn’t there? Yin and yang, work and life, right and wrong.
What is financial services marketing? How you can stand out in a competitive marketplace
Marketing any product or service has its opportunities and challenges, however, near the top for complexity is financial services marketing. Marketing for the finance sector walks the line between high compliance standards and the need to engage audiences around heavyweight subject matter. In a complex and crowded industry, the challenge to stand out has never […]
Still RSPCA: a rebrand for the ages
Sometimes, some things are so ingrained in people’s psyches that there’s a worry, an almost paralysing fear, to change them. I, for one, am therefore glad to see the brave rebrand of the RSPCA – brave for its positivity toward change, brave for its adaptability, and brave for its digital agility. As highlighted by Creative […]
Mobas Celebrates Prestigious SME News 2024 Business Elite Award Win
We are immensely proud to announce that Mobas has been honoured with the SME News 2024 Business Elite Award for ‘Business and Brand Strategist Consultancy of the Year 2024 – East of England’. This prestigious accolade is a testament to our steadfast commitment to excellence and our leadership within the consultancy landscape. This award serves […]
Driving growth through insight – The power of brand tracking research
What is brand tracking and how can it benefit your business? Ruth Gosling, Insight and Analytics Manager at Mobas, takes a look at what’s involved and how to get started. As an analytics-driven business working closely with clients to demonstrate the impact of brand marketing, we’re great believers in brand tracking. Whatever category you’re in, […]