Employer branding, EVPs and the power of employee engagement
This week we speak to Sarah Coates, our Brand and Marketing Strategist, who explains why businesses must consider their employer brand when working on their overall brand strategy, and how keeping her client experience has helped in the move to agency life. What are you most excited to be working on right now? Right now, […]
Do you need a B2C or B2B marketing agency? That’s not the question to ask
There’s always a balance in life, isn’t there? Yin and yang, work and life, right and wrong.
What is financial services marketing? How you can stand out in a competitive marketplace
Marketing any product or service has its opportunities and challenges, however, near the top for complexity is financial services marketing. Marketing for the finance sector walks the line between high compliance standards and the need to engage audiences around heavyweight subject matter. In a complex and crowded industry, the challenge to stand out has never […]
Still RSPCA: a rebrand for the ages
Sometimes, some things are so ingrained in people’s psyches that there’s a worry, an almost paralysing fear, to change them. I, for one, am therefore glad to see the brave rebrand of the RSPCA – brave for its positivity toward change, brave for its adaptability, and brave for its digital agility. As highlighted by Creative […]
Mobas Celebrates Prestigious SME News 2024 Business Elite Award Win
We are immensely proud to announce that Mobas has been honoured with the SME News 2024 Business Elite Award for ‘Business and Brand Strategist Consultancy of the Year 2024 – East of England’. This prestigious accolade is a testament to our steadfast commitment to excellence and our leadership within the consultancy landscape. This award serves […]
Driving growth through insight – The power of brand tracking research
What is brand tracking and how can it benefit your business? Ruth Gosling, Insight and Analytics Manager at Mobas, takes a look at what’s involved and how to get started. As an analytics-driven business working closely with clients to demonstrate the impact of brand marketing, we’re great believers in brand tracking. Whatever category you’re in, […]
Embracing brand authenticity: the rise of value-oriented marketing and its impact on brands and consumers
Who knew we would all be talking about WHSmith in 2024?
In the world of marketing, we love nothing more than critiquing other people’s work and, in this blog, Mobas Director Adam Tuckwell encourages everyone to reflect on the surprising rebrand that everyone (in the world of marketing) seems to be talking about.
Does your corporate brand stand for anything?
Every business has one – no, we’re not talking about a logo – we’re talking about a corporate brand, something tangible, a flag that customers, employees and other stakeholders can rally around. And while every business on the planet will have one, many leaders feel less than sure-footed when it comes to defining their brand […]
The power of verbal identity: unleashing your brand’s personality
Bringing verbal and visual identity together is what a top-tier brand strategy agency does best, using language to shape brand personality and perception. A brand is much more than just the impression people have of your company, products or services. It’s the personality of your business and, therefore, should be reflected in everything your company […]