Embracing brand authenticity: the rise of value-oriented marketing and its impact on brands and consumers
Who knew we would all be talking about WHSmith in 2024?
In the world of marketing, we love nothing more than critiquing other people’s work and, in this blog, Mobas Director Adam Tuckwell encourages everyone to reflect on the surprising rebrand that everyone (in the world of marketing) seems to be talking about.
Does your corporate brand stand for anything?
Every business has one – no, we’re not talking about a logo – we’re talking about a corporate brand, something tangible, a flag that customers, employees and other stakeholders can rally around. And while every business on the planet will have one, many leaders feel less than sure-footed when it comes to defining their brand […]
The power of verbal identity: unleashing your brand’s personality
Bringing verbal and visual identity together is what a top-tier brand strategy agency does best, using language to shape brand personality and perception. A brand is much more than just the impression people have of your company, products or services. It’s the personality of your business and, therefore, should be reflected in everything your company […]
Deep dive or shallow paddle? The content conundrum in modern marketing
With increasingly short attention spans, is there still a place for long-form content? In this insight Mobas’ Adam Tuckwell argues that quality will always trump quantity when it comes to using content for inbound marketing.
Win the talent war: the power of an Employee Value Proposition
Companies continue to face unprecedented challenges in recruiting and retaining top talent. Our clients tell us repeatedly that this is their biggest concern and what’s most likely to keep them awake at night. The latest survey from the British Chambers of Commerce (August 2023) supports this view, with 79% of businesses surveyed facing recruitment difficulties. […]
Why did Hunters get stuck in the mud?
Mobas Director Adam Tuckwell explores the dangers of brands overstepping their core audience in a desire to fit into popular culture.
Why building a brand with a strategy is critical to a brand’s success
Developing a brand that truly resonates requires the support of a dedicated brand strategy agency, one that blends research, insight and design to deliver clarity and purpose. Branding is one of the most important aspects of any business, large or small. A brand is an emotional and/or logical relationship between a company and its customers. […]
The art of developing a professional service sector brand
A service sector brand is a brand that provides services rather than products. Engagement with a service sector brand is typically higher than with a product brand, as customers are more likely to have direct contact with the company through its staff. This allows for greater opportunities for customer acquisition and growth.Developing a strong service […]
The importance of a considered and tested go-to-market strategy for your brand
A go-to-market strategy is a plan for how a company will launch a new product or service to market. It takes into account the competitive landscape, audience engagement, brand presence and customer acquisition, and is essential for any brand looking to grow their market share. Without a go-to-market strategy, businesses risk launching their products or […]