Deep dive or shallow paddle? The content conundrum in modern marketing
With increasingly short attention spans, is there still a place for long-form content? In this insight Mobas’ Adam Tuckwell argues that quality will always trump quantity when it comes to using content for inbound marketing.
Win the talent war: the power of an Employee Value Proposition
Companies continue to face unprecedented challenges in recruiting and retaining top talent. Our clients tell us repeatedly that this is their biggest concern and what’s most likely to keep them awake at night. The latest survey from the British Chambers of Commerce (August 2023) supports this view, with 79% of businesses surveyed facing recruitment difficulties. […]
Why did Hunters get stuck in the mud?
Mobas Director Adam Tuckwell explores the dangers of brands overstepping their core audience in a desire to fit into popular culture.
Why building a brand with a strategy is critical to a brand’s success
Developing a brand that truly resonates requires the support of a dedicated brand strategy agency, one that blends research, insight and design to deliver clarity and purpose. Branding is one of the most important aspects of any business, large or small. A brand is an emotional and/or logical relationship between a company and its customers. […]
The art of developing a professional service sector brand
A service sector brand is a brand that provides services rather than products. Engagement with a service sector brand is typically higher than with a product brand, as customers are more likely to have direct contact with the company through its staff. This allows for greater opportunities for customer acquisition and growth.Developing a strong service […]
The importance of a considered and tested go-to-market strategy for your brand
A go-to-market strategy is a plan for how a company will launch a new product or service to market. It takes into account the competitive landscape, audience engagement, brand presence and customer acquisition, and is essential for any brand looking to grow their market share. Without a go-to-market strategy, businesses risk launching their products or […]
Why are marketers slow to innovate?
What are the benefits of being bold and innovative in your marketing? Mobas Director Adam Tuckwell explores why 2023 might be the year for brave marketers.
Mobas is now a Market Research Society Company Partner
We are pleased to announce that Mobas is now a Market Research Society Company Partner. Ruth Gosling, Insight & Analytics Manager, has also been recognised as Certified Member of the MRS.
Mobas appoints Matt Higgs as Brand and Insight Strategist
We are delighted to announce the appointment of Matt Higgs as Brand and Insight Strategist.
What makes a successful M&A brand integration?
When a merger or acquisition happens, it’s not only the two companies that come together: what about the brands? Head of Brand Strategy and Insight, Katie Vickery, outlines what makes a successful M&A from a brand perspective and what considerations you should take when starting out on this exciting (and often daunting) venture.