We are beyond excited to announce that our ‘Remove the Doubt’ campaign has won the Cancer Experience of Care award at the prestigious Patient Experience Network National Awards (PENNA) 2024! This award recognises exceptional and innovative initiatives that enhance patient care experiences, and we are honoured to receive this recognition for our impactful work in healthcare.
The campaign, designed in collaboration with the UK’s only LGBTIQ+ cancer charity OUTpatients and West Yorkshire and Harrogate Cancer Alliance, focused on promoting cervical cancer screening among the LGBTIQ+ community, a group that is often underserved in traditional healthcare outreach.
The impact and success of ‘Remove the Doubt’ is a testament to the power of inclusivity, empathy, and collaboration.
The power of collaboration
This award is not just about the work our team has done – it’s about the remarkable synergy between our partners and input from the community.
Together with OUTpatients and West Yorkshire and Harrogate Cancer Alliance, we were able to create a campaign that truly resonates with individuals who often feel overlooked in cancer prevention programs.
“What set this campaign apart was our person-centred approach,” explains Group Account Director Ellen Chesterman.
“We recognised that the LGBTIQ+ community face barriers and anxieties when it comes to accessing healthcare.
“With ‘Remove the Doubt’, we aimed to break down those barriers by offering clear, unambiguous, reassuring messaging, and by ensuring that every voice was heard and included. It’s heartening to see this approach recognised on a national stage, and more of the positive conversations continuing.”
Why this award matters
The Cancer Experience of Care award means so much to us because it aligns perfectly with our mission for our healthcare work: to create inclusive campaigns that truly make a difference. Winning this award highlights the importance of representation in healthcare and reinforces the importance of addressing health disparities.
“Through the years, we’ve worked on many behaviour change campaigns for both private and NHS healthcare providers,” adds Creative Director, Greg Bryant, “And the main thing that runs through the most successful ones is the insight from the end audience.
“Getting this detail and feeling first-hand is so impactful to the creative process and results in such powerful – now award-winning – campaigns like ‘Remove the Doubt’.
“It’s a privilege to work on such topics, and have a positive impact.”
We believe that everyone deserves access to lifesaving information and screenings, regardless of their background, identity, or circumstances. This recognition from PENNA 2024 not only validates the impact of our campaign but also motivates us to continue pushing boundaries in the healthcare sector.
What’s next?
This is just one of the campaigns we’re working on. We are already working with partners on new ways to ensure that every individual feels seen, supported and empowered in their healthcare journey.
Thank you to all our partners, our passionate community, and everyone who contributed to the success of ‘Remove the Doubt’.
Together, we will continue to remove doubts about healthcare, one step at a time.
