Reading between the stripes: Adidas’ silent world cup makeover
Adidas, the World Cup, and a subtle but significant shift As we approach World Cup year in 2026, the branding, ball and other assets have now been released so we are starting to get a feel for how it will look. But, it’s not just the visuals of the branding and sponsors which shape how […]
Driving LGBTIQ+ Cancer Equity through Co-Production
On Friday 8 November, I had the privilege of speaking at the LGBTIQ+ Cancer Conference 2025, hosted by OUTpatients at Woburn House Conference Centre in London.
Is your brand AI-ready?
In an increasingly automated landscape, the strongest commercial differentiator isn’t your tech stack, it’s your brand. As AI begins to commoditise delivery, businesses must ensure their brand is positioned to protect value, justify pricing, and build long-term equity. If your competitors can offer the same speed, insights and automated delivery, how will your organisation stand […]
Our skills and experience, in your team
We all know the phrase “work with someone, not for them” means to collaborate and contribute in partnership.
Celebrating our award-winning ‘Remove the Doubt’ campaign
We are beyond excited to announce that our ‘Remove the Doubt’ campaign has won the Cancer Experience of Care award at the prestigious Patient Experience Network National Awards (PENNA) 2024! This award recognises exceptional and innovative initiatives that enhance patient care experiences, and we are honoured to receive this recognition for our impactful work in […]
The allure of generative AI: An experienced designer’s perspective on creativity and innovation
In the ever-evolving world of graphic design, change is the only constant. Over the past two decades, I’ve witnessed first-hand the transition from analog to digital, the advent of vector graphics, and the explosion of online design platforms such as Canva.
Chat GPT 4o: a retelling of the same cautionary AI tale
If you haven’t already heard, OpenAI has this week released its most recent version of AI ‘supertool’ Chat GPT 4o (careful, it’s not a zero!).
Still RSPCA: a rebrand for the ages
Sometimes, some things are so ingrained in people’s psyches that there’s a worry, an almost paralysing fear, to change them. I, for one, am therefore glad to see the brave rebrand of the RSPCA – brave for its positivity toward change, brave for its adaptability, and brave for its digital agility. As highlighted by Creative […]
In conversation with… Greg Bryant
…Mobas’s Creative Director, Greg Bryant
Mobas welcomes two exceptional team members: Emily Chadwick and Dave Bainbridge
In the bustling world of marketing and brand, the right team can make all the difference. At Mobas, we’re proud to announce the addition of two talented individuals who are set to enrich our creative endeavours and drive innovation in our projects. Join us in welcoming Emily Chadwick and Dave Bainbridge to the Mobas family!