The real cost of website accessibility
The Equality and Human Rights Commission continues to push website accessibility further up the digital agenda to improve compliance. We ask the question: what is the actual cost of website accessibility? Back in September 2018 .gov published accessibility guidelines to support new laws surrounding website accessibility. The guidelines state that all public sector bodies are […]
Three simple tips to improve your PPC campaign
Digital Marketing Manager Carl Banks explains how a properly executed PPC campaign can be vital to seeing conversions and ROI. These often-overlooked tips will give your PPC campaign a better chance of performing because we all know a poorly run PPC campaign can end up costing you a lot of money for very few results. […]
Dear John… the client guide to switching digital agencies
The pitfalls of parting company – Joint MD Peter Chaloner explores the ins and outs of switching when the grass looks greener. Are you dissatisfied with your agency? Do you feel you aren’t getting the service or value for money you expect? Are you fearful of the complexity of switching? We understand that from time […]
6 easy SEO tips to increase organic website traffic
Digital Marketing Manager Carl Banks explains why optimisation is so essential. SEO is the umbrella term for all the methods you can use to ensure the visibility of your website and its content on search engine results pages (SERPs). SEO is required to help search engines index your site quickly and easily: this will also […]
The fundamentals to creating a killer landing page for your business
We’ve all heard of landing pages and it’s more than likely we’ve all landed on one. But, why do we need them? What are they? And how can we make them a success? Digital Designer George Hadfield unpacks these big questions. Ultimately, a landing page is a lead generation tool. It’s a single web page […]
Mobas proudly announces a raft of promotions
2020 hasn’t been the year any of us had imagined, but the Mobas team have more than risen to the challenge and continued to deliver the excellent service our clients expect – and we’re pleased to announce the following team changes and promotions to help us continue this as we move forward.
Planning a Website: 4 steps to consider in your process
Building a new website often requires more planning than you might expect. Digital Project Manager Yasmin Brown has broken down the main factors you should consider before embarking on any new web project. So you’ve made the decision to invest in upgrading your website: your business offering, brand and company voice have all evolved since […]
B2B Social Media Marketing : In 6 Steps
A good social media presence has never been more important for B2B businesses, and with digital platform capability increasing every day, B2B businesses should be taking advantage of the opportunity to get started with social media if they haven’t already. Head of Social Media and B2B social specialist Claire Durrant shares her top tips to […]
What is Digital PR? A staple not a snack in your PR diet
In the first in a series of informative posts about Digital PR, Head of PR, Jay Evans answers the question, What is Digital PR?
Embracing emerging technology
Savvy business leaders know that engaging with emerging technology can be critical for business growth. When leading their businesses through these uncertain times, technology could be the difference between simply getting by and unlocking growth.