At what point does my business need a CRM platform?
Peter Chaloner, Mobas’ Chief Digital Officer, questions why so many small businesses don’t take advantage of a CRM platform sooner when there are so many business benefits. At what point does my business need a CRM platform? I recently wrote an article about the importance of good customer experience (CX) throughout the customer life-cycle. To […]
Mobas appointed by vet pharma company Ceva
Mobas’ many years of working in the animal health sector has been further bolstered by a new appointment by international veterinary pharmaceutical manufacturer Ceva. And our first challenge is to communicate a little-known feline condition to thousands of unaware cat-owners.
Customer experience transformation
Peter Chaloner, Mobas’ Chief Digital Officer, clarifies what this often misunderstood concept really entails – and why it’s vital for your business. Anyone for a game of marketing bullsh*t bingo? ‘Digital transformation’ must be one of the most overused (yet misunderstood) marketing buzz-phrases of the century.
Mobas appointed by four NHS bodies
Mobas appointed by four NHS bodies for audience-centric marketing and brand campaigns Mobas has a long history of supporting the NHS in delivering brand and campaign activities on both a national and regional level. Having refined our approach over many years and developed significant expertise, the team are thrilled to have been appointed by no […]
Understanding the social media generation
In September, four members of the Mobas team were lucky enough to attend Youth Marketing Strategy (YMS) by Voxburner. The event, which took place across two days, focused on Gen-Z and provided insight into the way this demographic views the world, uses social media and what they really want from companies. Digital Marketing Account Manager, […]
GA4: Make the move before it’s too late
Every business will use Google Analytics regularly to track what exactly is going on with their website. To keep up with the ever-changing behaviour of consumers, Google has introduced a new Google Analytics interface, GA4, which will soon replace the current Universal Analytics (UA). In this article, our Digital Account Manager, Harriet Hunt, will give […]
The role of a project manager
What is a project manager? You’d think this is an easy question: a project manager is someone who manages projects, right? But when it comes to being a good project manager, there are certainly things which you need to make sure you’re doing to allow for smooth sailing. Aimee Kennedy, our Junior Digital Project Manager, […]
Email marketing: the under-used content channel
Mobas’s Digital Marketing Account Manager, Harriet Hunt, takes a look at how businesses can use email marketing to provide value to their customers and increase sales.
The real cost of website accessibility
The Equality and Human Rights Commission continues to push website accessibility further up the digital agenda to improve compliance. We ask the question: what is the actual cost of website accessibility? Back in September 2018 .gov published accessibility guidelines to support new laws surrounding website accessibility. The guidelines state that all public sector bodies are […]
Three simple tips to improve your PPC campaign
Digital Marketing Manager Carl Banks explains how a properly executed PPC campaign can be vital to seeing conversions and ROI. These often-overlooked tips will give your PPC campaign a better chance of performing because we all know a poorly run PPC campaign can end up costing you a lot of money for very few results. […]