GA4: Make the move before it’s too late
Every business will use Google Analytics regularly to track what exactly is going on with their website. To keep up with the ever-changing behaviour of consumers, Google has introduced a new Google Analytics interface, GA4, which will soon replace the current Universal Analytics (UA). In this article, our Digital Account Manager, Harriet Hunt, will give […]
The role of a project manager
What is a project manager? You’d think this is an easy question: a project manager is someone who manages projects, right? But when it comes to being a good project manager, there are certainly things which you need to make sure you’re doing to allow for smooth sailing. Aimee Kennedy, our Junior Digital Project Manager, […]
Email marketing: the under-used content channel
Mobas’s Digital Marketing Account Manager, Harriet Hunt, takes a look at how businesses can use email marketing to provide value to their customers and increase sales.
The real cost of website accessibility
The Equality and Human Rights Commission continues to push website accessibility further up the digital agenda to improve compliance. We ask the question: what is the actual cost of website accessibility? Back in September 2018 .gov published accessibility guidelines to support new laws surrounding website accessibility. The guidelines state that all public sector bodies are […]
Three simple tips to improve your PPC campaign
Digital Marketing Manager Carl Banks explains how a properly executed PPC campaign can be vital to seeing conversions and ROI. These often-overlooked tips will give your PPC campaign a better chance of performing because we all know a poorly run PPC campaign can end up costing you a lot of money for very few results. […]
Dear John… the client guide to switching digital agencies
The pitfalls of parting company – Joint MD Peter Chaloner explores the ins and outs of switching when the grass looks greener. Are you dissatisfied with your agency? Do you feel you aren’t getting the service or value for money you expect? Are you fearful of the complexity of switching? We understand that from time […]
6 easy SEO tips to increase organic website traffic
Digital Marketing Manager Carl Banks explains why optimisation is so essential. SEO is the umbrella term for all the methods you can use to ensure the visibility of your website and its content on search engine results pages (SERPs). SEO is required to help search engines index your site quickly and easily: this will also […]
The fundamentals to creating a killer landing page for your business
We’ve all heard of landing pages and it’s more than likely we’ve all landed on one. But, why do we need them? What are they? And how can we make them a success? Digital Designer George Hadfield unpacks these big questions. Ultimately, a landing page is a lead generation tool. It’s a single web page […]
Mobas proudly announces a raft of promotions
2020 hasn’t been the year any of us had imagined, but the Mobas team have more than risen to the challenge and continued to deliver the excellent service our clients expect – and we’re pleased to announce the following team changes and promotions to help us continue this as we move forward.
Planning a Website: 4 steps to consider in your process
Building a new website often requires more planning than you might expect. Digital Project Manager Yasmin Brown has broken down the main factors you should consider before embarking on any new web project. So you’ve made the decision to invest in upgrading your website: your business offering, brand and company voice have all evolved since […]