Why content marketing should be a priority
As a marketer, you’re always looking for the next big thing. The next best way to reach your audience and get ahead of the competition. And in 2023, that thing is content marketing. Here’s why you should make content marketing your focus in the new year. Content marketing is a strategic approach to marketing that […]
The Power of digital presence in the membership sector
What is digital presence and why is it important for membership organisations A digital presence is the way an organisation or individual is represented online. This can include websites, social media, and email. For membership organisations, a strong digital presence is essential for attracting and retaining members. In today’s world, people are increasingly turning to […]
At what point does my business need a CRM platform?
Peter Chaloner, Mobas’ Chief Digital Officer, questions why so many small businesses don’t take advantage of a CRM platform sooner when there are so many business benefits. At what point does my business need a CRM platform? I recently wrote an article about the importance of good customer experience (CX) throughout the customer life-cycle. To […]
Mobas appointed by vet pharma company Ceva
Mobas’ many years of working in the animal health sector has been further bolstered by a new appointment by international veterinary pharmaceutical manufacturer Ceva. And our first challenge is to communicate a little-known feline condition to thousands of unaware cat-owners.
Customer experience transformation
Peter Chaloner, Mobas’ Chief Digital Officer, clarifies what this often misunderstood concept really entails – and why it’s vital for your business. Anyone for a game of marketing bullsh*t bingo? ‘Digital transformation’ must be one of the most overused (yet misunderstood) marketing buzz-phrases of the century.
Mobas appointed by four NHS bodies
Mobas appointed by four NHS bodies for audience-centric marketing and brand campaigns Mobas has a long history of supporting the NHS in delivering brand and campaign activities on both a national and regional level. Having refined our approach over many years and developed significant expertise, the team are thrilled to have been appointed by no […]
Understanding the social media generation
In September, four members of the Mobas team were lucky enough to attend Youth Marketing Strategy (YMS) by Voxburner. The event, which took place across two days, focused on Gen-Z and provided insight into the way this demographic views the world, uses social media and what they really want from companies. Digital Marketing Account Manager, […]
GA4: Make the move before it’s too late
Every business will use Google Analytics regularly to track what exactly is going on with their website. To keep up with the ever-changing behaviour of consumers, Google has introduced a new Google Analytics interface, GA4, which will soon replace the current Universal Analytics (UA). In this article, our Digital Account Manager, Harriet Hunt, will give […]
The role of a project manager
What is a project manager? You’d think this is an easy question: a project manager is someone who manages projects, right? But when it comes to being a good project manager, there are certainly things which you need to make sure you’re doing to allow for smooth sailing. Aimee Kennedy, our Junior Digital Project Manager, […]
Email marketing: the under-used content channel
Mobas’s Digital Marketing Account Manager, Harriet Hunt, takes a look at how businesses can use email marketing to provide value to their customers and increase sales.