Category: Digital Marketing and Web

B2B Social Media Marketing : In 6 Steps

A good social media presence has never been more important for B2B businesses, and with digital platform capability increasing every day, B2B businesses should be taking advantage of the opportunity to get started with social media if they haven’t already. Head of Social Media and B2B social specialist Claire Durrant shares her top tips to […]

Embracing emerging technology

Savvy business leaders know that engaging with emerging technology can be critical for business growth. When leading their businesses through these uncertain times, technology could be the difference between simply getting by and unlocking growth.

Brands trust in Mobas in challenging times

For many business leaders, the last few months have been dominated by thoughts of safety and survival through the lockdown period of Covid-19. For others, the pandemic has given them cause to take stock and seek opportunities to reimagine their offering and explore a path to growth.

How critical will voice technology be in the future of marketing?

The field of digital marketing continually evolves. As new technologies emerge, marketers must learn and adapt. But what makes digital marketing so challenging is that not every trend or technology will break through, meaning marketers need to take time to weigh up new platforms and technologies before taking the plunge. To some, voice technology seems […]

Why web design trends don’t paint the full picture

Minimalism, white space, dark modes. Web design trends are constantly changing. In 2020, the hot trends most frequently touted focus on ultra-minimalist navigation, immersive elements and a deeper blend between the use of photography and graphics. While following trends may make your website visually attractive in the short term, George Hadfield, Mobas’ Head of Digital, […]

Why ‘digital marketing’ is actually just ‘marketing’

We work in an industry where ‘digital’ marketing and ‘traditional’ marketing are still treated as two separate silos, but are we reaching a point where ‘digital marketing’ should just be ‘marketing’? Client Services account manager Yasmin Brown gives her thoughts on this much-debated topic. With 50% of consumers only making purchases after researching products and […]

Decoding digital marketing performance with Google Data Studio

At Mobas, as a performance‑driven digital marketing agency, we leverage platforms like Google Data Studio to provide transparent, integrated reporting across all your campaign channels. Reporting can be a highly time-consuming task for any marketing manager, particularly when you’re reporting across multiple platforms and campaigns. There are many digital marketing reporting tools out there, but […]

Tips for improving your LinkedIn profile

LinkedIn has come a long way from being the online home of your CV. In the past few years, LinkedIn has become the platform of choice for professional networking, personal branding and B2B marketing. But it can be a minefield if you don’t know where to start. Here Mobas Social Media Manager Claire Durrant gives […]