Category: Digital Marketing and Web

The importance of email segmentation

With the explosion in popularity of social media marketing and enhanced customer retargeting opportunities, email marketing can sometimes be viewed as a somewhat outdated marketing tactic. Client Partnership Director Adam shares his insight into why it’s so important to segment emails to your target customers.

Mobas appointed digital agency for Lucy Cavendish College

The Cambridge-based brand transformation agency, Mobas, has been appointed by Lucy Cavendish College, Cambridge, to design and develop its new college website. The new website will showcase the college and serve as an informative hub for potential, current and former students.

Think of your website as an employee with unlimited potential

Head of Digital Jon explains why businesses need to rethink how they treat their websites to make them successful. For most businesses a website is the most important sales tool. It’s their digital shop window: a place to showcase work, sell product and educate visitors about their organisation. I’m constantly surprised by how many businesses […]

Getting started with ‘Digital’

You know how it goes. Your boss reads an article on LinkedIn and announces to his team that “we need to do something ‘digital’ in our marketing activity!”. Cue the panic as each marketer tries to remember the last time they did a Twitter poll or PPC campaign and what their Google Adwords login details […]

Three simple ways to maximise your online presence

In partnership with our client Geodesys, Adam Tuckwell, Head of PR and Social Media Agency Mobas, was invited to speak at the 2018 LegalEx conference in London. Working together we’ve seen first-hand the value of legal professionals engaging with social media and we were keen to share our expertise with others.

Brand transformation in the hospitality and leisure sector

Nationally and globally, brands in the destination, hospitality and leisure sector have to work their socks off to please the ever-developing demands of sophisticated modern consumers. Staying true to their core brand essence while shaping a proposition that is relevant is a key issue – and has driven many of the transformational projects we’ve undertaken […]

Different types of web developer

By Mark Bishop, Back End Developer in Mobas’ Digital team. Hi, I’m a web developer. I’ve been doing this a while now, but which kind of web developer am I? Did you know that there are different specialities? There are two common core branches of website development within website design agencies: these are frontend and […]