Why web design trends don’t paint the full picture
Minimalism, white space, dark modes. Web design trends are constantly changing. In 2020, the hot trends most frequently touted focus on ultra-minimalist navigation, immersive elements and a deeper blend between the use of photography and graphics. While following trends may make your website visually attractive in the short term, George Hadfield, Mobas’ Head of Digital, […]
Why ‘digital marketing’ is actually just ‘marketing’
We work in an industry where ‘digital’ marketing and ‘traditional’ marketing are still treated as two separate silos, but are we reaching a point where ‘digital marketing’ should just be ‘marketing’? Client Services account manager Yasmin Brown gives her thoughts on this much-debated topic. With 50% of consumers only making purchases after researching products and […]
Decoding digital marketing performance with Google Data Studio
At Mobas, as a performance‑driven digital marketing agency, we leverage platforms like Google Data Studio to provide transparent, integrated reporting across all your campaign channels. Reporting can be a highly time-consuming task for any marketing manager, particularly when you’re reporting across multiple platforms and campaigns. There are many digital marketing reporting tools out there, but […]
Tips for improving your LinkedIn profile
LinkedIn has come a long way from being the online home of your CV. In the past few years, LinkedIn has become the platform of choice for professional networking, personal branding and B2B marketing. But it can be a minefield if you don’t know where to start. Here Mobas Social Media Manager Claire Durrant gives […]
Three ways that social media data is misunderstood
Confused about results? Our Social Media Account Manager Carl Banks steers you through the minefield.
Mobas appointed digital marketing agency for SPLAT
The Cambridge-based brand transformation agency, Mobas, has been appointed by global dental hygiene firm SPLAT to support its UK marketing efforts.
The ‘digital living room’ and what the latest updates from F8 mean for brands
Last week, the world watched in anticipation as Mark Zuckerberg announced a series of significant updates to his digital empire during his annual F8 keynote speech. Catie Allwright, Social Media Manager at Mobas, discusses the highlights from the developer conference in California (which was live streamed on Facebook) and the potential new opportunities for businesses […]
New Head of Digital for Mobas
George joins Mobas following six years with digital and branding agency, OneSpaceMedia. He has worked with a variety of clients including Cambridge Science Park, Owlstone Medical and University of Cambridge.
The importance of email segmentation
With the explosion in popularity of social media marketing and enhanced customer retargeting opportunities, email marketing can sometimes be viewed as a somewhat outdated marketing tactic. Client Partnership Director Adam shares his insight into why it’s so important to segment emails to your target customers.
Mobas appointed digital agency for Lucy Cavendish College
The Cambridge-based brand transformation agency, Mobas, has been appointed by Lucy Cavendish College, Cambridge, to design and develop its new college website. The new website will showcase the college and serve as an informative hub for potential, current and former students.