New Head of Digital for Mobas

George joins Mobas following six years with digital and branding agency, OneSpaceMedia. He has worked with a variety of clients including Cambridge Science Park, Owlstone Medical and University of Cambridge.

In his new role at Mobas, George will be responsible for overseeing all digital operations including website development and digital marketing. He is already consulting strategically on new website designs and up and coming digital marketing campaigns.

Peter Chaloner, Joint Managing Director for Mobas said “The Mobas team and I are thrilled to welcome George to the team. His wealth of experience and passion for digital will be invaluable as we continue to evolve the range of digital services we offer.”

Commenting on his new appointment, George said “I’m really excited to become part of the Mobas team. The Head of Digital role is a fantastic shift in my career presenting an opportunity to apply my creative nature and broaden my knowledge and experience within a reputable agency who work with amazing brands.”

As we approach World Cup year in 2026, the branding, ball and other assets have now been released so we are starting to get a feel for how it will look.

But, it’s not just the visuals of the branding and sponsors which shape how the tournament feels, but also the kits.


This time, as expected, the majority of kits will be Adidas or Nike manufactured, with a few others in the mix. But I want to spend some time focusing on Adidas.


They’ve made a subtle change to their template, which I expect to start seeing across all of their club kits too in the 26/27 season. It’s so subtle you may not notice, or you may notice a difference but not be able to put your finger on it.
In fact, it’s a change that I’m surprised hasn’t happened sooner.

If this sparked a rethink with your brand, imagine what we could achieve together.

Talk to Mobas, contact the Mobas team by dropping us an email at: say.hello@mobas.com

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