Three ways that social media data is misunderstood
Confused about results? Our Social Media Account Manager Carl Banks steers you through the minefield.
The importance of media relationships in the digital world
We’re living in a time when we can instantly transmit messages to people on the other side of the world. Even 30 years ago this might have sounded like something straight out of a science fiction film, but it’s now decidedly commonplace. Yes, there’s no doubt that we can communicate with people more quickly and […]
A recipe for success – an audience with Charlie Bingham
Our Brand Strategist Katie Vickery recently attended a talk with Charlie Bingham, which was hosted at the Mintel office in London with the Chartered Institute of Marketing. In this article she outlines what she learned.
Why are brand strategy and HR strategy crucial to each other?
Head of Brand Strategy and Insight Katie Sandell and HR Manager Rachel Berry explore the inextricable link between strategy, marketing and HR, why they need each other, and how this can be implemented within a business.
Marathon, anyone?
Our head of copy Clive Weatherley on why a recent name change made him, erm, snicker.
Ten tips to make your news newsworthy
The rapid advancement of technology in recent years has completely transformed the way the world broadcasts, receives and digests information. The 24/7 nature of news reporting has been further fuelled by a rise in citizen journalism, with people immediately sharing their experiences or breaking news stories on social media. In such a crowded space it […]
Why content matters
The influence of online tools continues to grow in every aspect of business. But what makes one business stand out from all the others? Content Editor Andrew Pelis explores why content matters.
Marketing with jazz hands
What was the first West End show to have a brand? Our copy head and resident actor Clive Weatherley looks at theatrical branding and reveals the surprising answer.
Top Trumps: the power of marketing in political campaigns
With the Conservative leadership race finally coming to a head, Brand Strategist Katie Vickery turns our attention to the political landscape in terms of the role of marketing when it comes to campaigning.
The power of influencer marketing
Georgia Horne, PR Account Manager at Mobas, shares her thoughts about the power of influencer marketing and how it can be used to benefit both brands and products.