Podcast: What’s the point of Brands?
Mobas is delighted to launch its new after-hours podcast series, ‘What’s the Point’?
Creating movements, not just moments
Head of Brand Strategy and Insight Katie Vickery recently attended the annual Campaign Breakfast Briefing in London, where industry leaders came together to discuss the future of our industry and what 2020 has in store for us. One of the key themes that arose was the changing consumer behaviours and attitudes towards brands in terms […]
Mobas celebrates its biggest and brightest year
The festive season is an ideal time for reflection and as we look back at 2019, there have been so many causes for celebration for Mobas, the team and critically the clients we partner with. Robin Bryant, Founder and Joint Managing Director shares his take on the year and how it has given Mobas strong […]
Being brave in a world of uncertainty
These are uncertain times, but our Head of Brand Strategy and Insight Katie Vickery urges you to be brave when it comes to your marketing. It’s time to grasp the nettle and show everyone what you’re made of.
Tips for improving your LinkedIn profile
LinkedIn has come a long way from being the online home of your CV. In the past few years, LinkedIn has become the platform of choice for professional networking, personal branding and B2B marketing. But it can be a minefield if you don’t know where to start. Here Mobas Social Media Manager Claire Durrant gives […]
Client Services: the central hub of an agency
A marketing agency: the hub of creatives, strategists and digital experts. But where does Client Services fit into this? Client Services Group Account Director Ellen explains the inner workings of a Client Services team and their role at Mobas.
Three ways that social media data is misunderstood
Confused about results? Our Social Media Account Manager Carl Banks steers you through the minefield.
The importance of media relationships in the digital world
We’re living in a time when we can instantly transmit messages to people on the other side of the world. Even 30 years ago this might have sounded like something straight out of a science fiction film, but it’s now decidedly commonplace. Yes, there’s no doubt that we can communicate with people more quickly and […]
A recipe for success – an audience with Charlie Bingham
Our Brand Strategist Katie Vickery recently attended a talk with Charlie Bingham, which was hosted at the Mintel office in London with the Chartered Institute of Marketing. In this article she outlines what she learned.
Why are brand strategy and HR strategy crucial to each other?
Head of Brand Strategy and Insight Katie Sandell and HR Manager Rachel Berry explore the inextricable link between strategy, marketing and HR, why they need each other, and how this can be implemented within a business.