Social Media during a crisis
It’s a challenging time for all business and brands, but with more people turning to social media as a source of news and connection, how should your brand be operating on social? Our Head of Social Media, Claire Durrant, shares her top five tips for using social media during a time of crisis.
Why ‘digital marketing’ is actually just ‘marketing’
We work in an industry where ‘digital’ marketing and ‘traditional’ marketing are still treated as two separate silos, but are we reaching a point where ‘digital marketing’ should just be ‘marketing’? Client Services account manager Yasmin Brown gives her thoughts on this much-debated topic. With 50% of consumers only making purchases after researching products and […]
Podcast: What’s the point of taking risks?
During the episode two of Mobas’ after-hours podcast series, What’s the Point?, Greg Bryant (Creative Lead), Adam Tuckwell (Commercial Director) and Katie Vickery (Head of Brand Strategy and Insight) explore what it means to take risks and why it’s important in marketing.
Decoding digital marketing performance with Google Data Studio
At Mobas, as a performance‑driven digital marketing agency, we leverage platforms like Google Data Studio to provide transparent, integrated reporting across all your campaign channels. Reporting can be a highly time-consuming task for any marketing manager, particularly when you’re reporting across multiple platforms and campaigns. There are many digital marketing reporting tools out there, but […]
Podcast: What’s the point of Brands?
Mobas is delighted to launch its new after-hours podcast series, ‘What’s the Point’?
Creating movements, not just moments
Head of Brand Strategy and Insight Katie Vickery recently attended the annual Campaign Breakfast Briefing in London, where industry leaders came together to discuss the future of our industry and what 2020 has in store for us. One of the key themes that arose was the changing consumer behaviours and attitudes towards brands in terms […]
Mobas celebrates its biggest and brightest year
The festive season is an ideal time for reflection and as we look back at 2019, there have been so many causes for celebration for Mobas, the team and critically the clients we partner with. Robin Bryant, Founder and Joint Managing Director shares his take on the year and how it has given Mobas strong […]
Being brave in a world of uncertainty
These are uncertain times, but our Head of Brand Strategy and Insight Katie Vickery urges you to be brave when it comes to your marketing. It’s time to grasp the nettle and show everyone what you’re made of.
Tips for improving your LinkedIn profile
LinkedIn has come a long way from being the online home of your CV. In the past few years, LinkedIn has become the platform of choice for professional networking, personal branding and B2B marketing. But it can be a minefield if you don’t know where to start. Here Mobas Social Media Manager Claire Durrant gives […]
Client Services: the central hub of an agency
A marketing agency: the hub of creatives, strategists and digital experts. But where does Client Services fit into this? Client Services Group Account Director Ellen explains the inner workings of a Client Services team and their role at Mobas.