Chatbots can write your copy – but should they?
Clive Weatherley, Mobas’ Head of Copy, argues why using AI is the perfect way to show your customers how little you care. News channels have had several field days over recent months, reporting on a new phenomenon that’s sure to be welcomed by some but that strikes horror into others. The AI chatbot has arrived, […]
Why brand agencies should be the last resort for defining your company’s brand
Mobas Adam Tuckwell shares his thoughts on why the well-known proverb ‘Only the wearer knows where the shoe pinches’ captures a vital truth about the relationship between organisations and their brand and why only those living and experiencing a brand offering can truly understand its unique essence.
When it comes to marketing, the past is a foreign country: they do things differently there
It’s easy to see why one of the most effective ways to determine what will happen in the future is to look at the past. When it comes to marketing, having accurate data at your fingertips is essential for helping you make sound decisions. That said, having too much data can harm your marketing strategy […]
Managing marketing through a recession
Mobas CEO Robin Bryant shares his advice for managing marketing through a recession – to ensure your business stays ahead of the competition and comes out on top
Why are marketers slow to innovate?
What are the benefits of being bold and innovative in your marketing? Mobas Director Adam Tuckwell explores why 2023 might be the year for brave marketers.
Six B2B marketing trends for 2023
As we approach the end of the year, marketing teams are already setting their sights on 2023, developing their strategies and considering how to build their brands through a managed marketing programme. To help guide them on this journey, Mobas CEO Robin Bryant has collated his list of six tends to be mindful of in […]
Employee engagement: now is the time to act
Mobas’ Head of Client Services, Lorna Hopkins, explores how the pandemic has seen the perception of employee wellbeing transform from a nice-to-have or luxury to an essential component of everyday corporate life. In this article, Lorna explores how the past 12 months has impacted the way we work and shares her learning from how businesses […]
Understanding and embracing corporate storytelling
Storytelling is inherently human. We tell a story in almost all our conversations. A good, engaging story seeks to entertain, enhance the reader’s emotional state, impart knowledge, and add longevity to our history by engaging with new, younger audiences. We’ve been telling stories in various ways throughout human history, from the ancient Egyptians’ hieroglyphics to […]
When it comes to addressing quiet quitting, everyone has a role to play
Hot on the heels of the ‘great resignation’, a new buzz phrase is in town. ‘Quiet quitting’ might be new to you, but over half a million videos are dedicated to it on TikTok alone. While the phrase was previously unknown, the concept of quiet quitting is nothing new. In this article Mobas MD Adam […]
The cost of time and the value of brand investment
Lack of investment in brand strategy is more than just short-sightedness. Mobas CEO Rob Bryant argues that too many directionless brands are wasting money on marketing activity that can’t hope to deliver reward. A brand, we often have to remind people, is much more than a colour and a logo. It’s a promise that mustn’t […]