How to find your perfect agency partner
Account Director Anna Teemant considers… Have you ever met one of those couples who just seem right for each other? Their chemistry is palpable, their values are aligned. You sense they were destined for each other from the beginning of time. Sickening, isn’t it? All jokes aside, the ‘perfect couple’ analogy is a useful one […]
Reflections on life at 20
In the face of a complex business and economic landscape, Mobas has been forging ahead, marking its 20th anniversary in 2023 with a surge of new clients, an expanded team, increased expertise, and a continually satisfied client base. The first half of the financial year has proven prosperous for the brand and marketing specialist, witnessing […]
Work Experience at Mobas: An Overview
Written by Dante Izuogu Embarking on work experience can be an intimidating prospect for many. The thought of stepping out of the familiar school routine and into the world of work can be quite daunting. The first hurdle to overcome is finding a placement that aligns with your interests, followed by the fear of making […]
Not everyone loves blue
Director Adam Tuckwell argues that it’s time to re-colour professional services.
Sustainability: Beyond the fad and into the core of business strategy
Members of Mobas’ leadership team recently returned from an agency summit in London, where sustainability was a key topic of discussion. This thought-provoking event got us reflecting on the importance of sustainability in today’s business landscape. As a marketing agency, we recognise that sustainability is no longer a branding fad or superficial marketing shine. Instead, […]
Mobas announces significant new client appointments across multiple sectors
Mobas, the leading brand transformation agency, is thrilled to announce a wave of new clients who have appointed the agency to support their business, brand and marketing activity. The influx of new clients spans various sectors, including professional services, legal and financial, entertainment, education, events, membership organisations and utilities.
Chatbots can write your copy – but should they?
Clive Weatherley, Mobas’ Head of Copy, argues why using AI is the perfect way to show your customers how little you care. News channels have had several field days over recent months, reporting on a new phenomenon that’s sure to be welcomed by some but that strikes horror into others. The AI chatbot has arrived, […]
Why brand agencies should be the last resort for defining your company’s brand
Mobas Adam Tuckwell shares his thoughts on why the well-known proverb ‘Only the wearer knows where the shoe pinches’ captures a vital truth about the relationship between organisations and their brand and why only those living and experiencing a brand offering can truly understand its unique essence.
When it comes to marketing, the past is a foreign country: they do things differently there
It’s easy to see why one of the most effective ways to determine what will happen in the future is to look at the past. When it comes to marketing, having accurate data at your fingertips is essential for helping you make sound decisions. That said, having too much data can harm your marketing strategy […]
Managing marketing through a recession
Mobas CEO Robin Bryant shares his advice for managing marketing through a recession – to ensure your business stays ahead of the competition and comes out on top