On the Radar – September Edition
Want a quick guide to what’s currently on Mobas’ radar? We’ve rounded up some essential items that question and inform today’s business landscape. What you should be reading, listening to and attending this month.
Let go of the fire hose
Is it time for business leaders to ‘let go of the fire hose’ and move on from the negative behaviours that have been adopted during a crisis? Mobas CEO and Founder Robin Bryant explains why now is the time to move on.
What makes a successful M&A brand integration?
When a merger or acquisition happens, it’s not only the two companies that come together: what about the brands? Head of Brand Strategy and Insight, Katie Vickery, outlines what makes a successful M&A from a brand perspective and what considerations you should take when starting out on this exciting (and often daunting) venture.
Is your marketing under developed?
If a bad workman blames their tools, then a poor marketer blames the tactics! The property market is booming, yet Purple Bricks, the online estate agent which was founded in 2012 by Michael Bruce and Kenny Bruce, is having a bad time of it. Mobas MD Adam Tuckwell examines the truth behind the reasons given […]
Either way up
A typographically ingenious logo is the perfect way to get your brand talked about, argues ambigram fan and Mobas’ Head of Copy, Clive Weatherley. I love an ambigram. I remember, as a child, seeing one for the first time. I was on a tube train and boredly reading the poster cards above the seats. The […]
Why understanding HR is crucial for successful marketing – and vice versa
Head of Brand Strategy and Insight, Katie Vickery explores the interdependencies between Marketing and HR departments within a business: why they need each other and how to implement this within a business successfully. When supporting clients on business and brand solutions, we naturally get under the skin of the business and what makes it tick. […]
Business transformation: more than just a ‘buzzword’?
As I read through lots of great articles, listen to many podcasts and sit through lots of leadership seminars, it’s becoming apparent that there’s a growing conversation around business change, be it merging organisations, evolving an offering, restructuring teams, or developing sales pipelines – whatever the topic, there’s a lot of it going on, which […]
On the radar – July Edition
Want a quick guide to what’s currently on Mobas’ radar? We’ve rounded up some essential items that question and inform on today’s business landscape. What you should be reading, listening to and attending this month
What is an EVP and why do I need one?
Head of Brand Strategy and Insight, Katie Vickery, explains what an EVP is and why everyone’s talking about it. During a meeting at the end of last year, we were discussing what the key trends for 2022 would be and the idea of Employee Value Propositions (EVP) being a key focus was raised by a […]
Stop fixating on the place of work
Following an appearance at a ‘future of work’ event, Mobas MD Adam Tuckwell argues that the future of work is so much more than an agreement on ‘where’! It’s pointless having a discussion about the future of work at this moment in time. People argue for or against hybrid working and returning to the office […]