Strategic Insights for 2026: Trends and Navigating Uncertainty
2025 Review: A defining year for insight 2025 has marked a significant shift in what businesses demanded from research and insight. With market conditions characterised by rapid change, clients increasingly turned to Mobas to help them understand audiences, validate decisions, and build resilient brand strategies. Insight transitioned from supportive background work to a central, indispensable […]
Why cutting marketing spend could cost you more: the case for Market Intelligence
Businesses in the UK are facing unparalleled challenges, with rising operational costs, cutbacks in consumer spending, and ongoing geopolitical uncertainties having further strained economic confidence. Amid increasing cuts to staff and marketing budgets across the UK, many businesses believe that reducing marketing spend is a necessary cost-saving measure. However, in challenging economic times, as we […]
What is financial services marketing? How you can stand out in a competitive marketplace
Marketing any product or service has its opportunities and challenges, however, near the top for complexity is financial services marketing. Marketing for the finance sector walks the line between high compliance standards and the need to engage audiences around heavyweight subject matter. In a complex and crowded industry, the challenge to stand out has never […]
Market sizing: why it’s the new essential in today’s high-risk world
Faced with economic uncertainties, unpredictable consumer behaviour and high business costs there is ever-growing pressure on commercial decision-making. Well-known brands continue to fail – Body Shop and Ted Baker representing the latest in a succession of companies to go into administration in early 2024 – and businesses recognise they have to innovate to survive, but […]
Driving growth through insight – The power of brand tracking research
Mobas continues to invest in quality insight offering
Recognised as a Market Research Society Company Partner for 2024
Unwrapping the future of market research in 2024
What’s in store for market research and insight in 2024? Ruth Gosling, Insight and Analytics Manager at Mobas, takes a look at some of the trends and what they mean for our clients.
Understanding Generation Alpha: motivations and priorities
Although many brands are embracing Gen Z, their younger siblings, Gen Alpha, are less talked about. While this audience is still young, they shouldn’t be ignored, as there’s evidence of ‘upageing’ (growing up faster and at a younger age), and that they have spending power and influence beyond their years.
Mobas unveils comprehensive guide to research for strategic business growth
In an era of dynamic economic shifts and unforeseen market changes, having access to accurate and timely insights is the linchpin of success for any business. Recognising this imperative need, the insight team at Mobas has crafted a robust guide to conducting research that aims to empower businesses across various sectors.
Mobas is now a Market Research Society Company Partner
We are pleased to announce that Mobas is now a Market Research Society Company Partner. Ruth Gosling, Insight & Analytics Manager, has also been recognised as Certified Member of the MRS.