Mobas appointed to support S2 Partnership and RiskWise growth ambitions
Mobas has been appointed by S2 Partnership to support the continued development of its brand and marketing activity, with a particular focus on strengthening the market presence of its innovative RiskWise software platform. The partnership will see Mobas work alongside the S2 team to deliver strategic brand development, marketing strategy and integrated campaign activation, helping […]
Customer focus is no longer a service promise. It is a strategic growth driver.
Many businesses describe themselves as customer-centric. Fewer can clearly articulate the emotional role they play in customers’ lives. That is where the real strategic opportunity lies. Dr. Martens’ return to profit growth has been attributed, in part, to a renewed focus on the customer. On the surface, that sounds familiar. Most organisations talk about customer […]
Why audience-first marketing matters more than ever
In an increasingly crowded and competitive landscape, effective marketing is no longer just about creativity or reach, it’s about relevance. And relevance starts with understanding your audience. The most successful campaigns are rooted in a deep understanding of the people they are trying to reach: their behaviours, needs, motivations and, crucially, how they see themselves. […]
Strategic Insights for 2026: Trends and Navigating Uncertainty
2025 Review: A defining year for insight 2025 has marked a significant shift in what businesses demanded from research and insight. With market conditions characterised by rapid change, clients increasingly turned to Mobas to help them understand audiences, validate decisions, and build resilient brand strategies. Insight transitioned from supportive background work to a central, indispensable […]
Why cutting marketing spend could cost you more: the case for Market Intelligence
Businesses in the UK are facing unparalleled challenges, with rising operational costs, cutbacks in consumer spending, and ongoing geopolitical uncertainties having further strained economic confidence. Amid increasing cuts to staff and marketing budgets across the UK, many businesses believe that reducing marketing spend is a necessary cost-saving measure. However, in challenging economic times, as we […]
What is financial services marketing? How you can stand out in a competitive marketplace
Marketing any product or service has its opportunities and challenges, however, near the top for complexity is financial services marketing. Marketing for the finance sector walks the line between high compliance standards and the need to engage audiences around heavyweight subject matter. In a complex and crowded industry, the challenge to stand out has never […]
Market sizing: why it’s the new essential in today’s high-risk world
Faced with economic uncertainties, unpredictable consumer behaviour and high business costs there is ever-growing pressure on commercial decision-making. Well-known brands continue to fail – Body Shop and Ted Baker representing the latest in a succession of companies to go into administration in early 2024 – and businesses recognise they have to innovate to survive, but […]
Driving growth through insight – The power of brand tracking research
What is brand tracking and how can it benefit your business? Ruth Gosling, Insight and Analytics Manager at Mobas, takes a look at what’s involved and how to get started. As an analytics-driven business working closely with clients to demonstrate the impact of brand marketing, we’re great believers in brand tracking. Whatever category you’re in, […]
Mobas continues to invest in quality insight offering
Recognised as a Market Research Society Company Partner for 2024
Unwrapping the future of market research in 2024
What’s in store for market research and insight in 2024? Ruth Gosling, Insight and Analytics Manager at Mobas, takes a look at some of the trends and what they mean for our clients.