Mobas has been appointed by S2 Partnership to support the continued development of its brand and marketing activity, with a particular focus on strengthening the market presence of its innovative RiskWise software platform.

The partnership will see Mobas work alongside the S2 team to deliver strategic brand development, marketing strategy and integrated campaign activation, helping to communicate the value of RiskWise to organisations seeking smarter, more effective approaches to property risk management.
S2 Partnership is a recognised leader in health, safety and risk management consultancy, supporting many of the UK’s leading commercial property owners, investors and managers. Its RiskWise platform provides a powerful digital solution for managing compliance, risk and safety information, enabling clients to make informed decisions and maintain robust governance across their portfolios.

Working collaboratively with the S2 team, Mobas will help evolve the brand narrative and deliver marketing initiatives designed to raise awareness, engage target audiences and support the continued growth of both the consultancy and software offering.

Andy Barham, Business Development Director at S2 Partnership, commented:
“We were looking for a partner that could combine strategic thinking with creative and digital expertise while taking the time to understand our business and our ambitions. Mobas demonstrated that approach from the outset, and we’re excited to be working together to strengthen our brand and accelerate the visibility of RiskWise in the market.”

Robin Bryant, Founder of Mobas, added:
“S2 Partnership has built an outstanding reputation for helping organisations manage risk more effectively, and RiskWise is a genuinely compelling platform that addresses an important challenge for the sector. We’re delighted to have been appointed to support the team and look forward to helping shape the next phase of their marketing and brand journey through strategic insight and integrated activation.”

The appointment adds to a growing portfolio of clients partnering with Mobas to combine brand, digital and marketing expertise with commercially focused strategy, supporting ambitious organisations as they seek to differentiate themselves and drive sustainable growth.

As we approach World Cup year in 2026, the branding, ball and other assets have now been released so we are starting to get a feel for how it will look.

But, it’s not just the visuals of the branding and sponsors which shape how the tournament feels, but also the kits.

This time, as expected, the majority of kits will be Adidas or Nike manufactured, with a few others in the mix. But I want to spend some time focusing on Adidas.

They’ve made a subtle change to their template, which I expect to start seeing across all of their club kits too in the 26/27 season. It’s so subtle you may not notice, or you may notice a difference but not be able to put your finger on it.
In fact, it’s a change that I’m surprised hasn’t happened sooner.