We are pleased to announce that Mobas is now a Market Research Society Company Partner. Ruth Gosling, Insight & Analytics Manager, has also been recognised as Certified Member of the MRS.

Commenting on the accreditation, Ruth says ‘we are delighted to be part of the MRS, cementing our commitment to deliver high-quality data and insight to our clients’.

Company Partner Accreditation is the mark of research excellence. It demonstrates Mobas’ commitment to quality research and insight as well as ensuring the Mobas team are compliant, upskilled and competitive, offering the very highest levels of research support to our clients.

Rob Bryant, Founder and Joint MD, said ‘this partnership recognises the increased importance of research and insight as part of our offering. With this accreditation, we can be confident that our research offering is as compelling as it can be, allowing us to support our clients in their transformation journey and unlock greater levels of success.’

For more information about the research solutions we provide, visit the research and insight expertise page or contact us to find out more.

As we approach World Cup year in 2026, the branding, ball and other assets have now been released so we are starting to get a feel for how it will look.

But, it’s not just the visuals of the branding and sponsors which shape how the tournament feels, but also the kits.

This time, as expected, the majority of kits will be Adidas or Nike manufactured, with a few others in the mix. But I want to spend some time focusing on Adidas.

They’ve made a subtle change to their template, which I expect to start seeing across all of their club kits too in the 26/27 season. It’s so subtle you may not notice, or you may notice a difference but not be able to put your finger on it.
In fact, it’s a change that I’m surprised hasn’t happened sooner.