‘When you’re part of it, you put your heart into it’
Following the rebranding of John Lewis & Partners, Mobas Senior Account Manager Katie discusses how the company keeps evolving in tune with what is at the heart of their brand.
When errors slip through the net
Client Partnership Director Adam Tuckwell discusses why it’s been an embarrassing week for Cathay Pacific Airways.
Mobas enhances team
Leading brand transformation agency Mobas is delighted to be supporting ongoing growth with the appointments of Chris Duncan and Harriet Hunt in the digital and social media teams, based in Cambridge.
Brand transformation heralds the start of a new era for £40m business
An MBO was the first step in a transformative journey for York-based Saville Audio Visual. The new management team inherited a successful £40 million business encompassing live event production and AV integration, working with some of the UK’s biggest names. Its marketing and branding though was outdated and undersold this vibrant business. Mobas was called […]
Common social media mistakes and how to avoid them
Digital Communications Manager Catie identifies areas for brands to up their game on social media.
High Street chains need brand love to survive
The casual dining crunch has seen the demise of high street restaurants of late, including the recent closure of all Cau outlets. So what do hospitality brands need to do to survive? Mobas brand insight specialist Vicky Snell takes a look at the successful names that keep transforming.
How to get the most out of your marketing agency
Senior Account Manager Katie Sandell offers some useful and insightful tips for success.
Mobas internship programme helps to recruit fantastic talent
Mobas is delighted to be welcoming back Phoebe Kennard as an Account Executive – following her time with the company as an intern in 2015.
City skylines and annual insight at the RIBA J briefing 2018
This year, as The Royal Institute of British Architects Journal (RIBA J) celebrates 125 years of print, our PR and Social Media Account Executive, Amy, attended its annual briefing and networking event hosted at the new HTA Design Centre in Whitechapel, London. Here’s what she learned…
Transforming The Cambridge
When The Cambridge Building Society launched its new generation of stores with the opening of St Ives last year, Mobas played a key role. From a design perspective we had particular input in bringing The Cambridge’s brand into a style of store that’s a world away from the Society’s traditional branches. And in tandem with […]