02 October 2015 -

Best use of media relations awarded to Mobas

The PR and Content team at Mobas has won the CIPR Best Use of Media Relations award for its work with leading provider of cars and insurance for young drivers Marmalade.

The Silver Award was presented to the Mobas team at the black tie CIPR PRide Awards Dinner – Anglia, Thames and Chiltern on October 1 2015, held at Cambridge’s prestigious Homerton College.

The PRide Awards recognise and reward the inspirational work of leading public relations teams and agencies across nine UK regions.

Becky Lamont, Director of PR and Content at Mobas, said: “The judges recognised that Mobas’ work has been a really important part of our client’s business success. The PR campaign achieved exactly what it set out to – and more. We impressed them with the strong implementation of our strategy, including engagement with stakeholders and over delivering upon objectives in a fun and engaging way.

“Last night was a real celebration of the best that the PR sector has to offer and we’re extremely proud to have scooped the Best Use of Media Relations Award. We’re always receiving positive feedback from our clients but it’s also special to have our efforts recognised by experts in the industry.”

As we approach World Cup year in 2026, the branding, ball and other assets have now been released so we are starting to get a feel for how it will look.

But, it’s not just the visuals of the branding and sponsors which shape how the tournament feels, but also the kits.


This time, as expected, the majority of kits will be Adidas or Nike manufactured, with a few others in the mix. But I want to spend some time focusing on Adidas.


They’ve made a subtle change to their template, which I expect to start seeing across all of their club kits too in the 26/27 season. It’s so subtle you may not notice, or you may notice a difference but not be able to put your finger on it.
In fact, it’s a change that I’m surprised hasn’t happened sooner.

If this sparked a rethink with your brand, imagine what we could achieve together.

Talk to Mobas, contact the Mobas team by dropping us an email at: say.hello@mobas.com

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