25 May 2017 -

Brand transformation in the food and beverage sector

The proliferation of new entrants and brand extensions within the food and beverage sector shows no sign of slowing. From artisan gins to the upmarket chain restaurants of TV chefs, the sector these days is characterised by diversity, innovation and intense competition.

More than ever, brands need to shape their essence into a compelling positioning that sets them apart. And more of them are coming to Mobas to take advantage of our commitment to transformational change.

Joint MD Pete Chaloner has led countless projects within the sector, working alongside stakeholders within leading brands in the sector. His work with leading UK brewery and restaurant brand Greene King has spanned digital marketing, website development and printed collateral – all driven by sharply honed strategic propositions.

Meanwhile, PR Account Director Amanda Bunn has a proven track record with high street restaurant brands, most recently for Bill’s. In fact the Mobas team has deep experience across the sector, with clients ranging from Muffin Break, Domino’s Pizza and Greencore to Hardy’s House, Hungry Horse, Loch Fyne and The Restaurant Group.

The expertise means that Mobas can assemble a multi-disciplined client team brimming with relevant knowledge:

  • Jess Martin, Account Management Director
  • Katie Sandell, Senior Account Manager
  • Ellen Chesterman, Senior Account Manager
  • Greg Bryant, Creative Lead
  • Clive Weatherley, Copy Head
  • Jon Parsons, Head of Digital
  • Steven Knibbs, Lead Developer
  • Robbie Rudge, Web Developer

As we approach World Cup year in 2026, the branding, ball and other assets have now been released so we are starting to get a feel for how it will look.

But, it’s not just the visuals of the branding and sponsors which shape how the tournament feels, but also the kits.


This time, as expected, the majority of kits will be Adidas or Nike manufactured, with a few others in the mix. But I want to spend some time focusing on Adidas.


They’ve made a subtle change to their template, which I expect to start seeing across all of their club kits too in the 26/27 season. It’s so subtle you may not notice, or you may notice a difference but not be able to put your finger on it.
In fact, it’s a change that I’m surprised hasn’t happened sooner.

If this sparked a rethink with your brand, imagine what we could achieve together.

Talk to Mobas, contact the Mobas team by dropping us an email at: say.hello@mobas.com

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