We are delighted to announce our recent double win for the Royal Society of Chemistry’s Making the Difference campaign at the 2020 Summit Creative Awards. The campaign won Gold in the Generation Z, Audience-Specific Marketing category with the submission of the campaign’s hero video and related sub-narratives. As well as Silver in the Not-for-Profit Integrated Campaign category, for the initial three-months of activity post launch in January.
This year’s awards saw more than 4,100 entries from over 27 countries and a discriminating judging panel including professionals from Saatchi and Saatchi, WhatsApp - Creative X and McCann Worldgroup/MRM.
The primary aim of the Making the Difference campaign is to engage young people in chemistry and spark an interest in the chemical sciences for life. The creative campaign produced demonstrates that chemistry is an exciting, impactful, and diverse career option to pursue. All assets have been created to target young people (12-18 year olds) at the point where they have a chance to refine their studies and potentially drop chemistry as a subject. The aim is to inspire teenagers and broaden their horizons regardless of gender, race, religion, or socio-economic background
The Summit Creative Awards are designed to celebrate the outstanding work of small and medium-sized agencies worldwide. Over the past 26 years they have worked to recognise the talent of agencies in an arena that isn’t dominated by the same agencies with big clients and big budgets.