03 February 2021 -

Mobas announces new Creative Director

Mobas, the Brand Transformation Business, are pleased to announce that Greg Bryant has been promoted to the role of Creative Director, working across the firm’s diverse, growing client base.

Bryant, who joined the creative studio team at Mobas in 2008, has developed, broadened, and honed his creative skills, supporting clients across a broad range of industry sectors. Bryant’s work has secured many business accolades. Recent work on campaigns – including the most recent Generation Z campaign for the Royal Society of Chemistry – have won a raft of prestigious industry awards. He will take charge of the agency’s creative output covering business, brand, and campaign transformation projects in this new role.

Speaking of his appointment, Bryant said: “I am beyond excited to be taking on the Creative Director role at Mobas. Mobas is such an ambitious and energetic agency, and I am excited to continue to step up the creative output. As a team, we have gone from strength to strength. We must continue that momentum and advance our skills to retain our position as a leading creative force in the industry. It has been a delight to help our clients excel thanks to our strategically rooted creativity and long may we deliver ongoing transformational success as we dive into 2021.”

Peter Chaloner, Joint MD added: “We are delighted to be handing this exciting and well-deserved promotion to Greg. During the last 12 months, we have won numerous pitches and prestigious industry awards. The firm’s creative successes are directly attributable to Greg and the team’s unmatchable approach to interpreting powerful strategic insight and applying this to deliver award-winning creative work. As we take on more tactical, transformation projects, I am excited to have Greg at the creative helm of the team.”

As we approach World Cup year in 2026, the branding, ball and other assets have now been released so we are starting to get a feel for how it will look.

But, it’s not just the visuals of the branding and sponsors which shape how the tournament feels, but also the kits.


This time, as expected, the majority of kits will be Adidas or Nike manufactured, with a few others in the mix. But I want to spend some time focusing on Adidas.


They’ve made a subtle change to their template, which I expect to start seeing across all of their club kits too in the 26/27 season. It’s so subtle you may not notice, or you may notice a difference but not be able to put your finger on it.
In fact, it’s a change that I’m surprised hasn’t happened sooner.

If this sparked a rethink with your brand, imagine what we could achieve together.

Talk to Mobas, contact the Mobas team by dropping us an email at: say.hello@mobas.com

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