15 April 2024 -

Mobas Celebrates Prestigious SME News 2024 Business Elite Award Win

We are immensely proud to announce that Mobas has been honoured with the SME News 2024 Business Elite Award for ‘Business and Brand Strategist Consultancy of the Year 2024 – East of England’. This prestigious accolade is a testament to our steadfast commitment to excellence and our leadership within the consultancy landscape.

This award serves as recognition of the tireless dedication, innovative creativity, and rigorous hard work demonstrated by the entire Mobas team. At the core of our operations, we are driven by a commitment to devising exceptional strategies that catalyse growth, spur innovation, and secure success for our diverse clientele. Achieving this accolade reinforces our position as a leading consultancy not only in the East of England but across the UK.

We wish to express our profound gratitude to our remarkable team, whose expertise and enthusiasm are the pillars of our success. Every member of Mobas has played a critical role in this achievement, and it is their skills and dedication that continue to drive our company forward.

Equally, this honour is shared with our valued clients and partners. Your faith in our capabilities and your willingness to collaborate closely with us inspire us every day to push the boundaries of what is possible in business and brand strategy.

As we celebrate this significant achievement, we remain dedicated to our mission of delivering innovative and strategic solutions that not only meet but exceed the expectations of those we serve. We are excited about the future and are committed to continuing our pursuit of excellence.

Looking forward, we are excited to sustain and build on this momentum, exploring new opportunities to add value and achieve even greater successes together.

Here’s to a continued journey of growth and success!

As we approach World Cup year in 2026, the branding, ball and other assets have now been released so we are starting to get a feel for how it will look.

But, it’s not just the visuals of the branding and sponsors which shape how the tournament feels, but also the kits.


This time, as expected, the majority of kits will be Adidas or Nike manufactured, with a few others in the mix. But I want to spend some time focusing on Adidas.


They’ve made a subtle change to their template, which I expect to start seeing across all of their club kits too in the 26/27 season. It’s so subtle you may not notice, or you may notice a difference but not be able to put your finger on it.
In fact, it’s a change that I’m surprised hasn’t happened sooner.

If this sparked a rethink with your brand, imagine what we could achieve together.

Talk to Mobas, contact the Mobas team by dropping us an email at: say.hello@mobas.com

News & insights from the team

The evolving role of Client Services: What you should expect from your Client Services team in 2026

Brand learning – Lesson 1: The learning never ends

Beyond precedent: Building distinctive brand propositions for modern law firms